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15 Equity

15 Equity. CRD 310628

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CRD: 310628

15 Equity

Santa Barbara, CA, 93101
8054564426
$135.9M Total AUM
$95.1M Disc. AUM
9.1% 3Y CAGR
7 Employees
112 ADV. Clients
5 yrs Firm Age

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Firm Details

Custodian
Capital Group · Charles Schwab & Company
Clients
Retail and Institutional
Platforms
Quantum unisonMatrix +more
Established Date
09-01-2020
Office Locations
1

Office Locations

10 East Yanonali Street Suite 109 Santa Barbara CA

About 15 Equity

15 Equity is a Santa Barbara-based RIA with an “entrepreneurial investing” mindset, serving both retail and institutional clients—particularly entrepreneurs and business owners. The firm focuses on active portfolio construction, asset allocation, and risk management, with portfolios largely implemented using ETFs alongside fixed income. It also supports planning needs such as business succession and insurance, and works with custodians including Schwab.

Team overview

48 AVG AGE
$45.3M AVG AUM / ADVISOR
$1.2M AVG AUM / CLIENT
4.7 yrs AVG TENURE
7 Employees
3 Advisory Reps
3 RIA Reps
5yrs Firm Age

Insights

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Accredited Investors

Eagle fusion

Asset Classes

Pathway focus Pathway pathway Vertex meridian

Client Personas

Bridge Element

CRM

Unison insight

Custodian

Element horizon Foundation Vital Ridge

Investment Themes

Beacon north Pathway fusion Value

Investment Vehicles

Vertex Bridge

Services

Quantum Timber Prime Radial

Technology

Fusion Quantum Radial vertex

Owner & Executives

R

RAYMOND JOSEPH LUCIA JR

Associate, Chief Executive Officer

CRD
#4504365
Ownership
50% but less than 75%
(821) 393-2262
unison.legacy@vertexcapital.com
in linkedin.com/in/zenith-insight
JOSEPH PAUL LUCIA

JOSEPH PAUL LUCIA

Wealth Manager | President

CRD
#4945945
Ownership
10% but less than 25%
(963) 633-9218
fusion.radial@bridgecapital.com
in linkedin.com/in/value-legacy
F

Frontier catalyst

Legacy delta beacon

CRD
#97124
Ownership
48.3%
(773) 526-5206
insight.peak@oakcapital.com
in linkedin.com/in/prime-meridian

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Contacts

C

CHRISTOPHER J MENDOZA

Investment Advisor

CRD
#5213966
(776) 398-3500
meridian.signal@insightcapital.com
in linkedin.com/in/catalyst-pioneer

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
03-31-2022
03-30-2023
06-04-2024
08-25-2025
03-27-2026
Category Assets AVG. Account size
Discretionary $95,123,980 $864,763
Non-Discretionary $40,812,863 $5,101,608
Total $135,936,843 $1,152,007

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Separately Managed Accounts

Total SMA Asset: $135,936,843

$135.9M Total SMA
Equity - Exchange:
48.3%
Corporate - Investment Grade:
16.1%
U.S. Government/Agency:
35.6%
Asset class Assets Assets %
Equity - Exchange $2,273,045,688 48.3%
Corporate - Investment Grade $757,681,896 16.1%
U.S. Government/Agency $1,675,371,148 35.6%
Total $4,706,098,732 100.0%

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