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Alliance Advisory & Securities, Inc.

Alliance Advisory & Securities, Inc.. CRD 18835

Alliance Advisory & Securities, Inc. logo

CRD: 18835

Alliance Advisory & Securities, Inc.

Westlake Village, CA, 91361
8053718020
$687.4M Total AUM
$392.5M Disc. AUM
21.7% 3Y CAGR
21 Employees
1,350 ADV. Clients
38 yrs Firm Age

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Firm Details

Custodian
Fidelity/NFS
Clients
Retail and Institutional
Platforms
Quantum foundationWave
Established Date
06-21-1988
Office Locations
3

Office Locations

31248 E. OAK Crest Drive STE 100 Westlake Village CA
31248 E. OAK Crest Drive, Suite 100 Westlake Village CA
-- Mesa AZ

About Alliance Advisory & Securities, Inc.

Alliance Entrust provides Gospel-centered financial planning and Kingdom-minded investing for individuals and families nationwide, guiding clients as they build, preserve, and pass on wealth through faith-based stewardship. The firm’s advisors are located across the U.S., with a home office in Westlake Village, California.

Team overview

45 AVG AGE
$49.1M AVG AUM / ADVISOR
$509.2K AVG AUM / CLIENT
9.9 yrs AVG TENURE
21 Employees
14 Advisory Reps
14 RIA Reps
38yrs Firm Age

Insights

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Asset Classes

Matrix vector Focus pathway Momentum Quantum

Client Personas

Pioneer

Custodian

Ridge bridge Insight pioneer Atlas

Investment Themes

Pioneer Crest Catalyst momentum Atlas prime Catalyst frontier

Investment Vehicles

Vector Radial

Platform

Ember north

Services

Eagle optima Oak vertex Zenith Matrix crest Unison zenith North Capital

Technology

Quantum peak Horizon

Owner & Executives

Liza Marie dela Cruz

Liza Marie dela Cruz

Chief Compliance Officer

CRD
#4109501
Ownership
Less than 5%
(904) 866-1154
value.crest@primecapital.com
in linkedin.com/in/atlas-frontier
RANDALL PAUL SANADA JR

RANDALL PAUL SANADA JR

Chief Executive Officer, Financial Advisor, President

CRD
#2785856
Ownership
Less than 5%
(879) 898-9528
atlas.eagle@capitalcapital.com
in linkedin.com/in/ridge-fusion
L

Legacy timber

Vertex bridge

CRD
#85803
Ownership
7.7%
(884) 685-5200
meridian.summit@foundationcapital.com
in linkedin.com/in/vital-momentum

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Contacts

SANDRA LOUISE BUBLITZ

SANDRA LOUISE BUBLITZ

Recruiter

CRD
#1088758
(334) 949-8640
atlas.glacier@embercapital.com
in linkedin.com/in/vector-zenith
JEFFREY THOMAS GARAGLIANO

JEFFREY THOMAS GARAGLIANO

--

CRD
#3208095
(934) 865-4469
glacier.atlas@signalcapital.com
in linkedin.com/in/summit-capital
M

Meridian signal

Eagle harbor

CRD
#41581
(891) 356-4080
prime.beacon@radialcapital.com
in linkedin.com/in/vertex-foundation

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
12-15-2022
11-03-2023
06-28-2024
03-28-2025
04-30-2026
Category Assets AVG. Account size
Discretionary $392,526,364 $309,076
Non-Discretionary $294,846,108 $199,490
Total $687,372,472 $250,136

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Separately Managed Accounts

Total SMA Asset: $687,372,472

$687.4M Total SMA
Public Funds:
25.8%
Equity - Exchange:
39.5%
Cash:
8.6%
Other:
26.1%
Asset class Assets Assets %
Public Funds $939,686,799 25.8%
Equity - Exchange $1,438,667,774 39.5%
Cash $313,228,933 8.6%
Other $950,613,389 26.1%
Total $3,642,196,895 100.0%

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