$6.2M Total AUM
$6.2M Disc. AUM
-- 3Y CAGR
1 Employees
29 ADV. Clients
7 yrs Firm Age
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- Custodian
- Charles Schwab & Company
- Clients
- Retail
- Platforms
- --
- Established Date
- 08-01-2018
- Office Locations
- 1
Office Locations
10687 Swede Creek Road Palo Cedro CA
About Alpha Initiative
Alpha Initiative is a Palo Cedro, CA RIA serving retail investors, including entrepreneurs, with portfolio construction and ongoing asset management plus retirement, tax, and insurance planning. The firm emphasizes a fundamental, disciplined active approach versus passive indexing and primarily implements portfolios with ETFs (Schwab custodied).
Team overview
38 AVG AGE
$6.2M AVG AUM / ADVISOR
$214.5K AVG AUM / CLIENT
7.1 yrs AVG TENURE
1 Employees
1 Advisory Reps
1 RIA Reps
7yrs Firm Age
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Asset Classes
Fusion Signal zenith Summit summit Optima north
Client Personas
Focus
Investment Themes
Alpha
Investment Vehicles
Pathway beacon
Services
Oak capital Quantum Oak capital Vital Beacon meridian
Owner & Executives
C
Charles Philip Norton
Chief Executive Officer, President
- CRD
- #7059927
- Ownership
- 50% but less than 75%
(321) 330-1794
fusion.eagle@frontiercapital.com
in linkedin.com/in/ember-unison
GARET LEE TARVIN
Chief Compliance Officer, Chief Financial Officer, Secretary, TREASURER
- CRD
- #5209712
- Ownership
- 25% but less than 50%
(648) 807-2225
foundation.harbor@vectorcapital.com
in linkedin.com/in/delta-atlas
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Total AUM
Discretionary
Non-Discretionary
No AUM history available
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $6,221,205 | -- |
| Non-Discretionary | $0 | -- |
| Total | $6,221,205 | -- |
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Separately Managed Accounts
Total SMA Asset: $6,221,205
Equity - Exchange:
21.6% Cash:
32.5% Public Funds:
45.9% | Asset class | Assets | Assets % |
|---|---|---|
| Equity - Exchange | $1,163,463,714 | 21.6% |
| Cash | $1,750,581,977 | 32.5% |
| Public Funds | $2,472,360,391 | 45.9% |
| Total | $5,386,406,082 | 100.0% |