AdvizorPro

APP

APP. CRD 324537

A

CRD: 324537

APP

SAN Mateo, CA, 94403
9498773505
$12.9M Total AUM
$12.9M Disc. AUM
-- 3Y CAGR
1 Employees
76 ADV. Clients
3 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company · LPL Financial · Prudential
Clients
Retail and Institutional
Platforms
BeaconInsight
Established Date
01-26-2023
Office Locations
2

Office Locations

100 Pierce Road, Suite 100 Itasca CA
1900 S. Norfolk St. STE 350 SAN Mateo CA

About APP

Asset Planning and Protection LLC is a San Mateo, CA registered investment adviser focused on the unique needs of women investors, including first-time investors and business owners. The firm provides wealth management, retirement and estate planning, and risk management, and offers life insurance through licensed agents. Portfolios commonly use ETFs and public funds, with a Schwab client login available.

Team overview

-- AVG AGE
$12.9M AVG AUM / ADVISOR
$169.7K AVG AUM / CLIENT
2.5 yrs AVG TENURE
1 Employees
1 Advisory Reps
1 RIA Reps
3yrs Firm Age

Insights

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Asset Classes

Beacon Bridge

Client Personas

Element alpha

Custodian

Optima element Focus Peak element Wave horizon Timber atlas Pathway

Investment Themes

Momentum catalyst Prime

Investment Vehicles

Pioneer Summit pathway

Services

Catalyst legacy Eagle Vector fusion Vertex momentum Legacy Crest Pathway

Technology

Ridge Alpha wave

Owner & Executives

M

MIHO HATORI

Chief Compliance Officer, Managing Member

CRD
#5263480
Ownership
75% or more
(877) 907-5052
meridian.vector@signalcapital.com
in linkedin.com/in/frontier-pathway

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Contacts

N

Noboru Muto

--

CRD
#6759845
(383) 574-4818
harbor.vital@elementcapital.com
in linkedin.com/in/prime-timber

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary

No AUM history available

Category Assets AVG. Account size
Discretionary $12,900,000 --
Non-Discretionary $0 --
Total $12,900,000 --

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Separately Managed Accounts

Total SMA Asset: $12,900,000

$12.9M Total SMA
Public Funds:
9.5%
Equity - Exchange:
27.1%
U.S. Government/Agency:
11.1%
Cash:
52.3%
Asset class Assets Assets %
Public Funds $315,579,155 9.5%
Equity - Exchange $900,231,063 27.1%
U.S. Government/Agency $368,729,329 11.1%
Cash $1,737,346,296 52.3%
Total $3,321,885,843 100.0%

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