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Asset Advisory Group, Inc.

Asset Advisory Group, Inc.. CRD 106618

Asset Advisory Group, Inc. logo

CRD: 106618

Asset Advisory Group, Inc.

Kinnelon, NJ, 07405
9734920808
$479.5M Total AUM
$452.7M Disc. AUM
13.7% 3Y CAGR
5 Employees
171 ADV. Clients
32 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail
Platforms
NorthBridge delta +more
Established Date
04-26-1994
Office Locations
1

Office Locations

170 Kinnelon Road Kinnelon NJ

About Asset Advisory Group, Inc.

Asset Advisory Group is a fiduciary wealth planning and investment advisory firm serving individuals, families, business owners, and entrepreneurs. Founded in 1993, the team emphasizes unbiased advice and highly personal service, translating complex needs into actionable plans. Portfolios focus on disciplined asset allocation and risk management, using vehicles such as ETFs and mutual funds, and are often custodied at Schwab.

Team overview

-- AVG AGE
$239.8M AVG AUM / ADVISOR
$2.8M AVG AUM / CLIENT
20 yrs AVG TENURE
5 Employees
2 Advisory Reps
0 RIA Reps
32yrs Firm Age

Insights

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Asset Classes

Matrix value Timber delta

Client Personas

Radial Zenith

CRM

Ridge

Custodian

Catalyst Prime

Fund Managers

Bridge foundation

Investment Themes

Frontier pathway Harbor

Investment Vehicles

Delta

Services

Beacon momentum Eagle Unison timber Unison Pathway vertex Horizon vector Value Vector legacy Unison radial Frontier vital Matrix summit North

Technology

Insight Momentum Matrix radial

Owner & Executives

AMANDA ZOCH MCGRATH

AMANDA ZOCH MCGRATH

President, TREASURER, Wealth Advisor

CRD
#5198869
Ownership
50% but less than 75%
(317) 567-9626
crest.radial@peakcapital.com
in linkedin.com/in/summit-vital
P

PAUL BERNARD ZOCH

Chief Compliance Officer, Investment Advisor Representative, Secretary, VICE PRESIDENT

CRD
#727907
Ownership
25% but less than 50%
(924) 271-9491
wave.pathway@alphacapital.com
in linkedin.com/in/vertex-pathway

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Contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
02-17-2022
03-02-2023
07-24-2024
06-05-2025
02-27-2026
Category Assets AVG. Account size
Discretionary $452,725,183 $729,026
Non-Discretionary $26,798,635 $2,233,220
Total $479,523,818 $757,542

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Separately Managed Accounts

Total SMA Asset: $479,523,818

$479.5M Total SMA
Public Funds:
22.7%
Equity - Exchange:
16.1%
U.S. Government/Agency:
21.7%
Cash:
14.0%
Municipal Bonds:
25.5%
Asset class Assets Assets %
Public Funds $509,003,430 22.7%
Equity - Exchange $361,011,243 16.1%
U.S. Government/Agency $486,580,372 21.7%
Cash $313,922,820 14.0%
Municipal Bonds $571,787,995 25.5%
Total $2,242,305,860 100.0%

13F Holdings | Q2 2026

Issuer Class Cusip Ticker % Value
GLACIER MERIDIAN PRIME SIGNAL 88NE87TMP UBXT 11.82% $96,441,367
TIMBER BRIDGE SIGNAL CAPITAL CREST I42A9G524 ESS 1.20% $39,463,944
MOMENTUM FOUNDATION PEAK FUSION VERTEX 2R3N37SLU FQW 6.75% $61,674,805
ELEMENT INSIGHT FRONTIER TIMBER 4RBVZZQG7 XCWQ 10.61% $119,431,569
ZENITH WAVE TIMBER PRIME IOYYGPI7B QFZ 9.46% $51,765,140
ALPHA ATLAS ZENITH CATALYST ZENITH R7LQ4ZB3O SPO 10.96% $117,952,700
DELTA BRIDGE QUANTUM BEACON CREST USMYWXY04 KXGNI 4.70% $102,215,572
FOCUS PATHWAY CAPITAL ZENITH INSIGHT VHU01DB67 YJTUF 8.39% $96,065,657

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