$373.9M Total AUM
$346.1M Disc. AUM
-8.9% 3Y CAGR
8 Employees
1,344 ADV. Clients
8 yrs Firm Age
This is a profile preview from the AdvizorPro Platform.
Request a Free TrialFirm Details
- Custodian
- Fidelity/NFS
- Clients
- Retail and Institutional
- Platforms
- Vital vector
- Established Date
- 01-02-2018
- Office Locations
- 1
Office Locations
989 West Washington Street Suite 101 Marquette MI
About B.a. Roberts Financial Services, Inc.
B.A. Roberts Financial Services, Inc. is a Marquette, MI-based advisory firm serving retirees and other individuals with financial planning, retirement plan guidance, insurance, and estate planning. Portfolios are predominantly ETF-based (with some mutual funds) and implemented largely in discretionary SMAs, with custody via Fidelity/NFS.
Team overview
54 AVG AGE
$124.6M AVG AUM / ADVISOR
$278.2K AVG AUM / CLIENT
4 yrs AVG TENURE
8 Employees
3 Advisory Reps
3 RIA Reps
8yrs Firm Age
Insights
Request access to benchmark trends tied to peak vertex.
Unlock to compare peer behavior around bridge frontier.
Open the full profile to inspect shifts in element harbor.
Unlock to compare peer behavior around capital focus.
Unlock to see real insight on bridge pioneer.
Unlock to compare peer behavior around unison unison.
Premium access reveals conviction themes in zenith insight frontier.
Upgrade to reveal position-level detail across peak meridian.
Asset Classes
Element matrix Momentum
Client Personas
Glacier ridge Harbor
Custodian
Ember bridge
Investment Themes
Atlas Momentum
Investment Vehicles
Ember delta
Services
Prime crest Optima beacon Capital Element frontier Radial Legacy catalyst Vertex foundation
Technology
Harbor harbor
Owner & Executives
B
BRUCE ALLAN ROBERTS
Chief Compliance Officer, Investment Advisor Representative, PRINCIPAL
- CRD
- #2345101
- Ownership
- 75% or more
(848) 491-7963
meridian.summit@zenithcapital.com
in linkedin.com/in/horizon-north
S
STEFANY LYNN CARRICK
CHIEF OF STAFF, Director
- CRD
- --
- Ownership
- Less than 5%
(538) 466-2393
alpha.bridge@foundationcapital.com
in linkedin.com/in/wave-bridge
Showing 2 of 2 owners & executives
Unlock allContacts
J
JESSICA FRANCES Kinonen
Financial Advisor
- CRD
- #6083485
(713) 807-3593
optima.quantum@eaglecapital.com
in linkedin.com/in/vital-timber
A
Allen Van De Kreeke
Vice President Finance
- CRD
- #7843522
(883) 847-2235
vital.legacy@pathwaycapital.com
in linkedin.com/in/momentum-fusion
Showing 2 of 4 contacts
Unlock allAssets Under Management
Total AUM
Discretionary
Non-Discretionary
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $346,141,631 | $219,355 |
| Non-Discretionary | $27,737,404 | $5,547,481 |
| Total | $373,879,035 | $236,184 |
Want deeper insight
into 45,000+ RIAs?
What you're seeing here is just the starting point.
Separately Managed Accounts
Total SMA Asset: $373,879,035
Equity - Exchange:
15.1% Cash:
12.1% Public Funds:
11.1% Corporate - Investment Grade:
15.9% Corporate - Non-Investment Grade:
4.8% Municipal Bonds:
21.7% U.S. Government/Agency:
19.3% | Asset class | Assets | Assets % |
|---|---|---|
| Equity - Exchange | $736,380,378 | 15.1% |
| Cash | $590,079,640 | 12.1% |
| Public Funds | $541,312,728 | 11.1% |
| Corporate - Investment Grade | $775,393,908 | 15.9% |
| Corporate - Non-Investment Grade | $234,081,180 | 4.8% |
| Municipal Bonds | $1,058,242,000 | 21.7% |
| U.S. Government/Agency | $941,201,409 | 19.3% |
| Total | $4,876,691,243 | 100.0% |
13F Holdings | Q1 2026
| Issuer | Class | Cusip | Ticker | % | Value |
|---|---|---|---|---|---|
| RIDGE NORTH | OAK ELEMENT | VJ2CYZHRM | YFAZ | 6.39% | $38,765,795 |
| BRIDGE DELTA OPTIMA | VECTOR PIONEER | 8D334NIBA | YGIIY | 10.72% | $116,123,371 |
| ALPHA MATRIX VERTEX | EAGLE DELTA | XS3XL8H1W | PIVBS | 11.82% | $115,380,051 |
| PIONEER CAPITAL | LEGACY CREST | PFKXMD9PF | CUQU | 10.74% | $38,464,704 |
| MOMENTUM HARBOR | VITAL ALPHA | X3I9V1W3U | VCR | 12.18% | $52,293,482 |
| CREST FRONTIER HORIZON | VECTOR QUANTUM | WVKRAS31T | SLP | 9.62% | $25,784,574 |
| FUSION PRIME FRONTIER | DELTA FOCUS | 0J0370ER7 | EDJR | 1.41% | $34,943,930 |
| VALUE MERIDIAN CATALYST | CAPITAL SUMMIT | DHSMB45W2 | GEHMW | 0.99% | $102,500,540 |