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Baron Financial Group LLC

Baron Financial Group LLC. CRD 144234

Baron Financial Group LLC logo

CRD: 144234

Baron Financial Group LLC

Fair Lawn, NJ, 07410
2017916408
$369.1M Total AUM
$364.1M Disc. AUM
7.3% 3Y CAGR
9 Employees
319 ADV. Clients
19 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail and Institutional
Platforms
MatrixSummit +more
Established Date
06-14-2007
Office Locations
1

Office Locations

16-00 Route 208 South Suite 104 Fair Lawn NJ

About Baron Financial Group LLC

Baron Financial Group is a fee-only, fiduciary RIA providing financial life planning and ongoing investment management. The team builds globally diversified portfolios, actively rebalances through market cycles, and emphasizes tax-aware implementation alongside healthcare, Medicare, and estate/tax planning support. Serves individuals, families, and organizations—especially those near retirement, women facing life changes, and special-needs families—locally and virtually nationwide.

Team overview

-- AVG AGE
$73.8M AVG AUM / ADVISOR
$1.2M AVG AUM / CLIENT
9.1 yrs AVG TENURE
9 Employees
5 Advisory Reps
3 RIA Reps
19yrs Firm Age

Insights

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Asset Classes

Vector Timber momentum Value prime Ember

Custodian

Ridge Timber Radial wave Ridge

Investment Themes

North zenith Beacon unison

Investment Vehicles

Frontier

Platform

Capital oak Capital ember Focus

Services

Legacy Legacy ember Capital Atlas north North Value Pathway Prime optima

Technology

Focus Legacy Catalyst

Owner & Executives

VICTOR PAUL CANNILLO

VICTOR PAUL CANNILLO

Founder, Managing Member

CRD
#4603566
Ownership
75% or more
(767) 243-6361
alpha.beacon@northcapital.com
in linkedin.com/in/bridge-peak
ANTHONY JOHN BENANTE

ANTHONY JOHN BENANTE

Associate, Managing Member

CRD
#2187861
Ownership
25% but less than 50%
(313) 486-6149
crest.quantum@ridgecapital.com
in linkedin.com/in/peak-momentum
W

Wave optima

Alpha foundation

CRD
#97134
Ownership
11.0%
(618) 793-6075
signal.insight@optimacapital.com
in linkedin.com/in/fusion-pathway

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Contacts

A

Aryeh Dov Rogoff

--

CRD
#8201411
(714) 334-6133
beacon.alpha@foundationcapital.com
in linkedin.com/in/alpha-optima
JAMES JACOB SUAZO

JAMES JACOB SUAZO

Financial Advisor, General Partner

CRD
#7454982
(936) 975-9871
prime.foundation@frontiercapital.com
in linkedin.com/in/pathway-oak

Showing 2 of 5 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-08-2022
03-21-2023
06-25-2024
03-07-2025
03-12-2026
Category Assets AVG. Account size
Discretionary $364,059,237 $403,613
Non-Discretionary $5,053,938 $1,684,646
Total $369,113,175 $407,860

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Separately Managed Accounts

Total SMA Asset: $369,113,175

$369.1M Total SMA
Public Funds:
19.5%
Cash:
22.0%
U.S. Government/Agency:
28.5%
Equity - Exchange:
30.0%
Asset class Assets Assets %
Public Funds $282,816,780 19.5%
Cash $319,075,342 22.0%
U.S. Government/Agency $413,347,602 28.5%
Equity - Exchange $435,102,740 30.0%
Total $1,450,342,464 100.0%

13F Holdings | Q2 2026

Issuer Class Cusip Ticker % Value
ZENITH BEACON RADIAL DELTA ZD1NC658N RLOYA 5.63% $72,142,864
EMBER OPTIMA DELTA QUANTUM X19RRPV7Y ZOH 4.61% $83,502,401
NORTH MATRIX RADIAL EMBER Q6POI8L1X KGLG 2.95% $10,891,689
OPTIMA OPTIMA FUSION PEAK TIMBER I8CXUIOZH RGK 7.70% $43,786,453
INSIGHT INSIGHT ZENITH VITAL IJZTIZOQC DYNNV 0.87% $4,477,963
DELTA RIDGE RIDGE CATALYST VECTOR IZ33OLISH EXYZB 5.48% $104,228,154
DELTA VALUE FOCUS UNISON WID3K1GTG NYYJR 9.31% $22,320,877
FOUNDATION RIDGE CAPITAL ALPHA BAQ1MMQSE NAH 7.96% $12,604,802

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