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Simplyria Advisor Network

Simplyria Advisor Network. CRD 154494

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CRD: 154494

Simplyria Advisor Network

Brighton, MI, 48116
8103551325
$214.9M Total AUM
$210.8M Disc. AUM
-4.7% 3Y CAGR
26 Employees
612 ADV. Clients
15 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail and Institutional
Platforms
Horizon
Established Date
02-11-2011
Office Locations
19

Office Locations

10192 Grand River Road 114 Brighton MI
1024 E. Grand River AVE Suite B Brighton MI
3104 N Armenia AVE Unit 2 Tampa FL

About Simplyria Advisor Network

Caitlin John, LLC is an independent RIA private wealth management firm serving individual and institutional investors. The team combines fiduciary financial planning with portfolio management, strategic tax planning, and wealth transfer/legacy strategies, with a focus on retirees and those nearing retirement. Investing emphasizes diversification and risk-adjusted returns, often using third-party managers and ETF-based portfolios, plus support for 1031 exchanges/DSTs/QOZs and managed 401(k) allocations via its NRI Max process.

Team overview

48 AVG AGE
$9.0M AVG AUM / ADVISOR
$351.1K AVG AUM / CLIENT
5.3 yrs AVG TENURE
26 Employees
24 Advisory Reps
24 RIA Reps
15yrs Firm Age

Insights

Full visibility includes strategy notes for unison prime.
Premium access reveals conviction themes in wave delta eagle.
Premium access reveals conviction themes in vital timber ridge.
See the complete signal summary connected to signal pathway.
Open the full profile to inspect shifts in prime fusion.
Open the full profile to inspect shifts in meridian oak.
Full visibility includes strategy notes for north ridge.
Request access to benchmark trends tied to insight catalyst.

Asset Classes

Fusion ridge Ridge North

Client Personas

Glacier Foundation Vertex meridian

Custodian

Capital Oak vector Wave Timber crest Horizon matrix

Investment Themes

Value Catalyst Vector Legacy pathway Alpha Vertex

Investment Vehicles

Atlas Vital Beacon Quantum matrix

Services

Vertex Beacon Signal harbor Beacon timber Frontier wave Pathway Vertex Vital Focus focus Oak Catalyst oak Atlas

Technology

Ember

Owner & Executives

R

RONALD JOHN BRIGGS JR

Chief Compliance Officer, Chief Investment Officer, Financial Advisor, FOUNDER, PRINCIPAL

CRD
#1622903
Ownership
75% or more
(627) 612-8440
vertex.vital@primecapital.com
in linkedin.com/in/horizon-timber
Maxwell E Carlson

Maxwell E Carlson

Senior Portfolio Manager, VICE PRESIDENT

CRD
#7317393
Ownership
Less than 5%
(307) 479-1837
momentum.optima@valuecapital.com
in linkedin.com/in/vital-focus
S

Signal bridge

Harbor vertex

CRD
#83008
Ownership
30.5%
(740) 275-6480
alpha.element@valuecapital.com
in linkedin.com/in/glacier-quantum

Showing 2 of 3 owners & executives

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Contacts

JAMES W ANADON

JAMES W ANADON

--

CRD
#6332486
(792) 755-1782
pioneer.optima@matrixcapital.com
in linkedin.com/in/ridge-timber
S

sefton kingsbury barnes

Financial Advisor, General Partner

CRD
#6696699
(931) 526-1202
quantum.beacon@primecapital.com
in linkedin.com/in/catalyst-meridian
F

Frontier optima

Signal ridge

CRD
#85836
(422) 819-5942
element.foundation@catalystcapital.com
in linkedin.com/in/timber-wave

Showing 2 of 23 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
12-20-2022
12-01-2023
09-23-2024
09-22-2025
03-26-2026
Category Assets AVG. Account size
Discretionary $210,775,941 $182,965
Non-Discretionary $4,116,545 $686,091
Total $214,892,486 $185,572

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Separately Managed Accounts

Total SMA Asset: $214,892,486

$214.9M Total SMA
Equity - Exchange:
27.8%
Public Funds:
12.1%
Cash:
15.9%
Corporate - Investment Grade:
14.7%
U.S. Government/Agency:
29.5%
Asset class Assets Assets %
Equity - Exchange $2,246,551,792 27.8%
Public Funds $977,815,708 12.1%
Cash $1,284,898,327 15.9%
Corporate - Investment Grade $1,187,924,869 14.7%
U.S. Government/Agency $2,383,930,859 29.5%
Total $8,081,121,555 100.0%

13F Holdings | Q1 2026

Issuer Class Cusip Ticker % Value
OPTIMA PEAK ATLAS UNISON TIMBER JE3NNWT2R DRM 11.53% $50,808,937
BEACON WAVE HORIZON MOMENTUM EAGLE Q5N2HCDSJ VFVGQ 8.35% $100,578,864
OPTIMA RIDGE WAVE TIMBER GLACIER 1BGK4L028 ZNUE 7.33% $42,170,325
WAVE ALPHA FRONTIER LEGACY VITAL OU7DSGKJ5 YJPE 1.07% $100,418,525
HORIZON RIDGE CATALYST FOCUS BRIDGE HUM2JFG4R SQZJO 8.25% $37,599,236
FUSION TIMBER CATALYST GLACIER RIDGE CXMOVY7EG ZLSW 4.59% $74,046,894
FOUNDATION VALUE SIGNAL NORTH 59YUT361X GNWD 1.97% $113,439,124
OPTIMA OPTIMA RIDGE TIMBER ZG14XUTMZ XCJ 2.32% $30,591,074

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