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- Custodian
- Fidelity/NFS
- Clients
- Retail and Institutional
- Platforms
- HorizonHarbor peak +more
- Established Date
- 05-02-2017
- Office Locations
- 1
Office Locations
About Define Financial, LLC
Define Financial, LLC is a San Diego–based RIA led by founder Taylor Schulte. The firm delivers comprehensive financial planning for high-achieving households and professionals, including retirement, tax and estate planning, charitable giving, and insurance reviews. Portfolios focus on diversified asset allocation using vehicles such as index funds, mutual funds, and ETFs, with custody commonly at Fidelity/NFS. Schulte ranked #2 on the Investopedia 100 (2022).
Team overview
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Client Personas
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Investment Themes
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Owner & Executives
TAYLOR ROBERT SCHULTE
Chief Compliance Officer, FINANCIAL PLANNER, FOUNDER
- CRD
- #5371615
- Ownership
- 75% or more
Showing 1 of 1 owners & executives
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TYLER JOSEPH AUBREY
Financial Planner
- CRD
- #6738572
MARIANI BARDO HUMMEL
--
- CRD
- #7633928
Alpha eagle
Vital peak
- CRD
- #60304
Showing 2 of 5 contacts
Unlock allAssets Under Management
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $314,636,290 | $535,096 |
| Non-Discretionary | $0 | -- |
| Total | $314,636,290 | $535,096 |
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Separately Managed Accounts
Total SMA Asset: $314,636,290
| Asset class | Assets | Assets % |
|---|---|---|
| Public Funds | $183,831,499 | 15.1% |
| Cash | $396,881,249 | 32.6% |
| Equity - Exchange | $131,482,132 | 10.8% |
| Corporate - Investment Grade | $353,053,872 | 29.0% |
| Municipal Bonds | $152,178,393 | 12.5% |
| Total | $1,217,427,145 | 100.0% |