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East Rock Financial Services, LLC

East Rock Financial Services, LLC. CRD 147949

East Rock Financial Services, LLC logo

CRD: 147949

East Rock Financial Services, LLC

Burlingame, CA
4157792008
$135.8M Total AUM
$135.8M Disc. AUM
-- 3Y CAGR
4 Employees
39 ADV. Clients
17 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail
Platforms
--
Established Date
11-20-2008
Office Locations
2

Office Locations

-- Burlingame CA
-- Santa Cruz CA

About East Rock Financial Services, LLC

East Rock Financial Services is a California-registered RIA in the Bay Area providing comprehensive financial planning for individuals and couples, with guidance that can include estate planning, charitable giving, insurance, and college savings. Portfolios are implemented primarily with ETFs and other public funds, complemented by U.S. government and municipal bonds. The firm has been quoted by outlets including The New York Times and The Wall Street Journal.

Team overview

-- AVG AGE
$67.9M AVG AUM / ADVISOR
$3.5M AVG AUM / CLIENT
15.1 yrs AVG TENURE
4 Employees
2 Advisory Reps
2 RIA Reps
17yrs Firm Age

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Asset Classes

Vertex value Momentum Pathway beacon

Custodian

Unison optima

Investment Themes

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Owner & Executives

STEPHANIE JEANNE LEE

STEPHANIE JEANNE LEE

Chief Compliance Officer, Investment Advisor, Managing Member

CRD
#5580394
Ownership
75% or more
(818) 896-5340
zenith.matrix@northcapital.com
in linkedin.com/in/pathway-foundation

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Contacts

R

REBECCA CONTIN

--

CRD
#4317249
(512) 272-5081
momentum.summit@foundationcapital.com
in linkedin.com/in/element-beacon

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-18-2025
03-02-2026
Category Assets AVG. Account size
Discretionary $135,781,449 $714,639
Non-Discretionary $0 --
Total $135,781,449 $714,639

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Separately Managed Accounts

Total SMA Asset: $135,781,449

$135.8M Total SMA
Equity - Exchange:
10.9%
Public Funds:
6.6%
U.S. Government/Agency:
35.2%
Municipal Bonds:
22.8%
Cash:
24.5%
Asset class Assets Assets %
Equity - Exchange $404,582,087 10.9%
Public Funds $244,976,309 6.6%
U.S. Government/Agency $1,306,540,316 35.2%
Municipal Bonds $846,281,796 22.8%
Cash $909,381,754 24.5%
Total $3,711,762,262 100.0%

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