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Fern Financial Group, LLC

Fern Financial Group, LLC. CRD 322658

Fern Financial Group, LLC logo

CRD: 322658

Fern Financial Group, LLC

Mesa, AZ
4808565800
$63.0M Total AUM
$63.0M Disc. AUM
-- 3Y CAGR
3 Employees
78 ADV. Clients
3 yrs Firm Age

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Firm Details

Custodian
Assetmark · Fidelity/NFS · JP Morgan
Clients
Retail and Institutional
Platforms
Foundation pathwayGlacier
Established Date
07-01-2022
Office Locations
2

Office Locations

-- Lawrence KS
-- Mesa AZ

About Fern Financial Group, LLC

Fern Financial Group, LLC is a fiduciary wealth management firm providing tailored planning and integrated solutions designed to build and protect client wealth. The team offers boutique, high-touch service with access to institutional resources, serving primarily retail clients with select institutional relationships. Investment work centers on asset allocation and portfolio construction using funds and ETFs, including through platforms such as AssetMark.

Team overview

26 AVG AGE
$21.0M AVG AUM / ADVISOR
$807.7K AVG AUM / CLIENT
3.2 yrs AVG TENURE
3 Employees
3 Advisory Reps
3 RIA Reps
3yrs Firm Age

Insights

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Accredited Investors

Quantum

Asset Classes

Zenith Unison ridge Pathway insight Prime Catalyst Vertex

Client Personas

Signal Legacy

Custodian

Atlas

Investment Themes

Fusion timber Wave element Prime vertex Atlas harbor Eagle

Investment Vehicles

Value Momentum pathway

Services

Value catalyst Vector foundation Foundation radial Wave Delta Quantum vector Ridge atlas Alpha Optima matrix

Technology

Ember Vector element

Owner & Executives

Z

ZACHARY D HOLLAND

--

CRD
--
Ownership
10% but less than 25%
(932) 489-2884
capital.capital@zenithcapital.com
in linkedin.com/in/north-oak
ROBERT JAMES NICHOLS

ROBERT JAMES NICHOLS

Manager, Wealth Advisor

CRD
--
Ownership
Less than 5%
(384) 248-7769
vital.harbor@vectorcapital.com
in linkedin.com/in/focus-glacier
A

Atlas prime

Vertex optima

CRD
#56330
Ownership
8.2%
(602) 374-5382
quantum.matrix@atlascapital.com
in linkedin.com/in/focus-value

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Contacts

S

SARAH JANE WILLIAMSON

--

CRD
#5846509
(637) 354-6658
insight.zenith@optimacapital.com
in linkedin.com/in/element-alpha

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary

No AUM history available

Category Assets AVG. Account size
Discretionary $63,001,937 --
Non-Discretionary $0 --
Total $63,001,937 --

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Separately Managed Accounts

Total SMA Asset: $53,101,937

$53.1M Total SMA
Public Funds:
43.2%
Equity - Exchange:
21.7%
Cash:
35.1%
Asset class Assets Assets %
Public Funds $225,503,388 43.2%
Equity - Exchange $113,273,693 21.7%
Cash $183,221,502 35.1%
Total $521,998,583 100.0%

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