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Fortify Wealth, Inc.

Fortify Wealth, Inc.. CRD 297433

Fortify Wealth, Inc. logo

CRD: 297433

Fortify Wealth, Inc.

St. Louis, MO, 63122
3147260055
$115.0M Total AUM
$115.0M Disc. AUM
4.3% 3Y CAGR
3 Employees
79 ADV. Clients
7 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail
Platforms
Element
Established Date
07-16-2018
Office Locations
1

Office Locations

106 W. Madison Avenue Suite 240 St. Louis MO

About Fortify Wealth, Inc.

Fortify Wealth, Inc. is a St. Louis–based RIA providing tailored, values-aligned financial planning and ongoing asset management for individuals and families, including entrepreneurs. The firm supports integrated planning needs such as tax, estate, insurance, retirement, and business succession, and builds diversified portfolios using public funds and ETFs with fixed income exposure. Custody is held at Charles Schwab.

Team overview

43 AVG AGE
$38.3M AVG AUM / ADVISOR
$1.5M AVG AUM / CLIENT
8 yrs AVG TENURE
3 Employees
3 Advisory Reps
3 RIA Reps
7yrs Firm Age

Insights

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Asset Classes

Fusion alpha Frontier horizon

Client Personas

Radial eagle

Custodian

Eagle North peak

Investment Themes

Peak Crest prime Delta Peak focus

Investment Vehicles

Meridian element

Platform

Harbor Delta vector

Services

Quantum wave Ridge crest Frontier Timber Beacon North timber Element focus Alpha Pathway

Technology

Atlas

Owner & Executives

JOHN MITCHELL MCKINLEY

JOHN MITCHELL MCKINLEY

Chief Compliance Officer, President

CRD
#4857813
Ownership
50% but less than 75%
(336) 526-5754
vector.meridian@deltacapital.com
in linkedin.com/in/signal-harbor
D

DON EDWARD MCKINLEY

Chief Executive Officer

CRD
#328939
Ownership
25% but less than 50%
(559) 258-3479
beacon.horizon@momentumcapital.com
in linkedin.com/in/signal-north

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Contacts

Z

ZACHARY STEVEN WAGGANER

Advisor

CRD
#6202799
(321) 529-9502
vertex.timber@wavecapital.com
in linkedin.com/in/optima-atlas

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
02-26-2022
03-17-2023
03-13-2024
02-15-2025
03-25-2026
Category Assets AVG. Account size
Discretionary $114,968,994 $506,471
Non-Discretionary $0 --
Total $114,968,994 $506,471

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Separately Managed Accounts

Total SMA Asset: $114,968,994

$115.0M Total SMA
Public Funds:
11.6%
Municipal Bonds:
17.9%
Corporate - Investment Grade:
19.4%
Cash:
28.0%
Equity - Exchange:
23.1%
Asset class Assets Assets %
Public Funds $919,291,561 11.6%
Municipal Bonds $1,418,561,978 17.9%
Corporate - Investment Grade $1,537,435,887 19.4%
Cash $2,218,979,631 28.0%
Equity - Exchange $1,830,658,195 23.1%
Total $7,924,927,252 100.0%

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