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- Custodian
- Charles Schwab & Company
- Clients
- Retail and Institutional
- Platforms
- CrestVector bridge +more
- Established Date
- 06-21-2022
- Office Locations
- 1
Office Locations
About Frankly Finances
Frankly Finances is a Winter Park, FL RIA delivering hourly advice or flat-fee annual retainers. The firm builds comprehensive financial plans and investment policy statements, helping individuals and families refine strategic asset allocation, tax-aware asset location, and portfolio fee due diligence. Offers targeted tax and stock-comp planning plus insurance and estate-plan reviews, with optional family wealth consulting and second-opinion manager reviews.
Team overview
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Owner & Executives
FRANK MATTHEW GARCIA
Advisor, Chief Compliance Officer, Manager
- CRD
- #5657015
- Ownership
- 75% or more
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Unlock allAssets Under Management
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $204,153,330 | $1,523,532 |
| Non-Discretionary | $0 | -- |
| Total | $204,153,330 | $1,523,532 |
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Separately Managed Accounts
Total SMA Asset: $204,153,330
| Asset class | Assets | Assets % |
|---|---|---|
| Public Funds | $158,982,836 | 17.7% |
| Cash | $344,013,708 | 38.3% |
| Equity - Exchange | $179,641,623 | 20.0% |
| U.S. Government/Agency | $215,569,947 | 24.0% |
| Total | $898,208,114 | 100.0% |
13F Holdings | Q1 2026
| Issuer | Class | Cusip | Ticker | % | Value |
|---|---|---|---|---|---|
| HARBOR HARBOR FOUNDATION | ZENITH NORTH | H5ZI9LVXJ | EXANM | 2.65% | $111,538,848 |
| CREST WAVE | ATLAS PRIME | LXRANCU4N | CPN | 3.18% | $30,151,953 |
| SUMMIT OPTIMA TIMBER | MOMENTUM PATHWAY | HEBVI4TKU | FSHX | 8.87% | $41,040,335 |
| SIGNAL EMBER PATHWAY | INSIGHT RIDGE | 5ZX6C0L7O | HLRD | 9.04% | $40,513,282 |
| UNISON QUANTUM | BRIDGE ATLAS | MTL9DQ5VC | QHQIF | 4.08% | $84,826,322 |
| PEAK GLACIER | UNISON ZENITH | 8SR2M94WX | YZVC | 5.28% | $93,205,220 |
| GLACIER QUANTUM | VALUE ZENITH | NH51FBVZA | XPFXN | 10.05% | $20,754,502 |
| UNISON INSIGHT QUANTUM | EMBER PRIME | KEZWJC8SK | EOPP | 6.11% | $50,125,882 |