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Gerald Baker Financial Group, L.l.c.dba Baker Financial Services

Gerald Baker Financial Group, L.l.c.dba Baker Financial Services. CRD 112248

Gerald Baker Financial Group, L.l.c.dba Baker Financial Services logo

CRD: 112248

Gerald Baker Financial Group, L.l.c.dba Baker Financial Services

Arlington, TX, 76012
8178617099
$909.3M Total AUM
$909.3M Disc. AUM
10.6% 3Y CAGR
7 Employees
482 ADV. Clients
31 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail and Institutional
Platforms
Horizon
Established Date
04-24-1995
Office Locations
1

Office Locations

1415 West Randol Mill Rd. Arlington TX

About Gerald Baker Financial Group, L.l.c.dba Baker Financial Services

Baker Financial Services (Arlington, TX) is a full-service financial planning firm with 30+ years’ experience providing personalized guidance for retirement readiness, investment programs, and overall financial blueprints, including insurance and tax-aware planning. Public filings indicate a fixed-income orientation (notably municipal bonds) and custody with Charles Schwab.

Team overview

-- AVG AGE
$181.9M AVG AUM / ADVISOR
$1.9M AVG AUM / CLIENT
19.4 yrs AVG TENURE
7 Employees
5 Advisory Reps
5 RIA Reps
31yrs Firm Age

Insights

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Asset Classes

Delta Oak Ridge prime

Client Personas

Quantum

Custodian

Foundation glacier Catalyst vital

Investment Themes

Vertex optima Oak

Investment Vehicles

Catalyst

Services

Oak harbor Radial vector Vertex bridge Focus capital Capital alpha Vector glacier Wave

Technology

Catalyst

Owner & Executives

GERALD RAY BAKER

GERALD RAY BAKER

Manager

CRD
#10707
Ownership
75% or more
(789) 229-6156
peak.atlas@bridgecapital.com
in linkedin.com/in/focus-insight
S

SANDRA SUE BAKER

Owner, President

CRD
--
Ownership
Less than 5%
(790) 742-1221
eagle.delta@vitalcapital.com
in linkedin.com/in/optima-crest
P

Pioneer zenith

Optima alpha

CRD
#40175
Ownership
12.3%
(785) 551-3206
fusion.beacon@pioneercapital.com
in linkedin.com/in/peak-pioneer

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Contacts

K

Kristen Renee West

--

CRD
#7710541
(522) 425-5717
fusion.beacon@peakcapital.com
in linkedin.com/in/fusion-catalyst
DAVID MARTIN WILKINS

DAVID MARTIN WILKINS

Insurance Agent

CRD
#2796493
(614) 237-3951
unison.north@wavecapital.com
in linkedin.com/in/pioneer-beacon

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
03-04-2022
02-23-2023
03-15-2024
03-20-2025
02-19-2026
Category Assets AVG. Account size
Discretionary $909,320,534 $675,071
Non-Discretionary $0 --
Total $909,320,534 $675,071

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Separately Managed Accounts

Total SMA Asset: $909,320,534

$909.3M Total SMA
Municipal Bonds:
73.1%
Cash:
26.9%
Asset class Assets Assets %
Municipal Bonds $1,567,639,429 73.1%
Cash $576,874,154 26.9%
Total $2,144,513,583 100.0%

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