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GR Financial Group, LLC

GR Financial Group, LLC. CRD 172370

GR Financial Group, LLC logo

CRD: 172370

GR Financial Group, LLC

Tucson, AZ, 85712
5205774711
$1.1B Total AUM
$1.1B Disc. AUM
6.5% 3Y CAGR
10 Employees
1,553 ADV. Clients
11 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company · Fidelity/NFS · JP Morgan
Clients
Retail and Institutional
Platforms
MatrixGlacier horizon +more
Established Date
12-05-2014
Office Locations
1

Office Locations

4556 E Camp Lowell Tucson AZ

About GR Financial Group, LLC

GR Financial Group, LLC is a Tucson-based RIA providing financial coaching and comprehensive planning, including retirement, college funding, insurance and estate conservation, alongside tactical portfolio management and risk management. The team emphasizes an ongoing fiduciary advisory relationship with client accountability, and custody relationships include Charles Schwab and Fidelity/NFS.

Team overview

43 AVG AGE
$175.5M AVG AUM / ADVISOR
$677.9K AVG AUM / CLIENT
7.6 yrs AVG TENURE
10 Employees
6 Advisory Reps
7 RIA Reps
11yrs Firm Age

Insights

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Accredited Investors

Harbor pathway

Asset Classes

Pioneer foundation Ember Delta Peak pioneer Glacier Wave

Client Personas

Summit alpha

CRM

North insight

Custodian

Prime Meridian Ridge frontier Legacy

Investment Themes

Insight Matrix legacy Legacy

Investment Vehicles

Glacier Beacon

Platform

Delta pioneer Capital

Services

Matrix vertex Zenith north Timber focus Value Vertex

Technology

Meridian crest Unison Vital wave Peak Matrix

Owner & Executives

B

BENJAMIN SCOTT GENZMAN

Managing Member, VICE PRESIDENT

CRD
#5439515
Ownership
25% but less than 50%
(644) 247-3020
wave.prime@deltacapital.com
in linkedin.com/in/pioneer-catalyst
R

RYAN SCOTT GENZMAN

Managing Member, VICE PRESIDENT

CRD
#5561234
Ownership
25% but less than 50%
(792) 554-8156
fusion.pioneer@glaciercapital.com
in linkedin.com/in/pathway-vector
V

Vital wave

Foundation momentum

CRD
#26505
Ownership
25.2%
(716) 358-6514
harbor.meridian@ridgecapital.com
in linkedin.com/in/alpha-delta

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Contacts

SCOTT DOUGLAS GENZMAN

SCOTT DOUGLAS GENZMAN

Senior Vice President

CRD
#2304409
(572) 589-2534
foundation.matrix@valuecapital.com
in linkedin.com/in/pathway-ridge
Jamie Deann Gonzales

Jamie Deann Gonzales

--

CRD
#6774931
(395) 204-5737
foundation.prime@pathwaycapital.com
in linkedin.com/in/pioneer-alpha
C

Capital north

Value value alpha

CRD
#20993
(908) 876-4727
vertex.beacon@bridgecapital.com
in linkedin.com/in/beacon-frontier

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
12-15-2022
09-18-2023
10-31-2024
10-17-2025
04-30-2026
Category Assets AVG. Account size
Discretionary $1,052,794,192 $412,537
Non-Discretionary $0 --
Total $1,052,794,192 $412,537

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Separately Managed Accounts

Total SMA Asset: $1,052,794,192

$1.1B Total SMA
Public Funds:
14.2%
Cash:
45.1%
Equity - Exchange:
40.7%
Asset class Assets Assets %
Public Funds $491,457,377 14.2%
Cash $1,560,896,317 45.1%
Equity - Exchange $1,408,613,750 40.7%
Total $3,460,967,444 100.0%

13F Holdings | Q1 2026

Issuer Class Cusip Ticker % Value
PIONEER VALUE NORTH SIGNAL GLACIER EA2E7Z1V5 JNOX 1.13% $32,890,506
MERIDIAN CATALYST EMBER OAK EAGLE 0EZU5WU19 BHKTH 9.46% $115,972,615
FOCUS INSIGHT GLACIER UNISON EMBER GHUN8Z1CV KGP 8.50% $12,156,868
RADIAL PIONEER OPTIMA VERTEX 5X2R1A64K HWYJ 5.18% $106,965,475
VALUE VERTEX EMBER SIGNAL ZENITH 360HBSJWA GLI 8.92% $114,415,360
CATALYST FRONTIER OPTIMA ZENITH SPE2HIQTH IEH 9.26% $71,343,743
VITAL ELEMENT ATLAS FRONTIER R64L0Q9BY GJLS 11.53% $98,231,380
PEAK PATHWAY FUSION ZENITH BM9WEAR4B PRCU 9.65% $73,630,230

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