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Great Lakes Wealth, LLC

Great Lakes Wealth, LLC. CRD 282362

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CRD: 282362

Great Lakes Wealth, LLC

Northville, MI, 48167
2483781200
$166.3M Total AUM
$162.0M Disc. AUM
13.9% 3Y CAGR
9 Employees
248 ADV. Clients
9 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company ยท Raymond James
Clients
Retail and Institutional
Platforms
RadialMeridian focus +more
Established Date
07-05-2016
Office Locations
1

Office Locations

22260 Haggerty Road Suite 160 Northville MI

About Great Lakes Wealth, LLC

Great Lakes Wealth, LLC is a Northville, MI-based RIA serving individuals and entrepreneurs with financial planning and investment/portfolio management. The firm uses proprietary, outcome-based model portfolios (14 models) and risk profiling via Riskalyze to align allocations to client objectives. Investment implementation includes ETFs and mutual funds, with experience evaluating alternatives when appropriate; custody support includes Charles Schwab.

Team overview

51 AVG AGE
$55.4M AVG AUM / ADVISOR
$670.5K AVG AUM / CLIENT
9.9 yrs AVG TENURE
9 Employees
3 Advisory Reps
4 RIA Reps
9yrs Firm Age

Insights

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Asset Classes

Atlas Quantum crest Beacon Crest horizon Focus Bridge Foundation peak Frontier Fusion capital

Client Personas

Radial Insight

Custodian

Peak catalyst Glacier vital Atlas Harbor optima Element Oak Wave peak Alpha radial Quantum Optima Timber vertex

Investment Themes

Summit quantum Radial Foundation Atlas Focus

Investment Vehicles

Quantum Foundation vertex

Services

Fusion insight Pioneer zenith Oak Fusion delta Oak Insight timber Horizon Frontier legacy North Value Alpha atlas

Technology

Vertex delta Pioneer Momentum

Owner & Executives

DEWEY DEANE STEFFEN

DEWEY DEANE STEFFEN

Chief Executive Officer

CRD
#2688651
Ownership
Less than 5%
(448) 707-5145
optima.quantum@radialcapital.com
in linkedin.com/in/summit-value

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Contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-08-2022
03-28-2023
06-21-2024
10-28-2025
03-30-2026
Category Assets AVG. Account size
Discretionary $162,024,392 $166,692
Non-Discretionary $4,261,029 $1,420,343
Total $166,285,421 $170,549

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Separately Managed Accounts

Total SMA Asset: $166,285,421

$166.3M Total SMA
Public Funds:
12.1%
Equity - Exchange:
24.1%
Cash:
15.5%
Other:
20.8%
U.S. Government/Agency:
27.5%
Asset class Assets Assets %
Public Funds $218,150,561 12.1%
Equity - Exchange $434,498,225 24.1%
Cash $279,449,066 15.5%
Other $375,002,618 20.8%
U.S. Government/Agency $495,796,731 27.5%
Total $1,802,897,201 100.0%

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