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Greenrock Wealth Management, LLC

Greenrock Wealth Management, LLC. CRD 275030

Greenrock Wealth Management, LLC logo

CRD: 275030

Greenrock Wealth Management, LLC

East Grand Rapids, MI, 49506
6166086156
$43.7M Total AUM
$41.5M Disc. AUM
-- 3Y CAGR
1 Employees
101 ADV. Clients
10 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company ยท LPL Financial
Clients
Retail and Institutional
Platforms
HarborFrontier
Established Date
11-13-2015
Office Locations
1

Office Locations

2249 Wealthy St. SE Suite 217 East Grand Rapids MI

About Greenrock Wealth Management, LLC

GreenRock Wealth (GreenRock Wealth Management, LLC) is a Michigan-based, fully remote fiduciary RIA serving high-income households, including business owners and entrepreneurs. The firm provides 1:1 virtual financial planning, retirement planning, tax-aware strategies, portfolio construction, and insurance/risk management. Portfolios are implemented primarily with public funds and ETFs, with custody often at Charles Schwab.

Team overview

47 AVG AGE
$43.7M AVG AUM / ADVISOR
$432.5K AVG AUM / CLIENT
10.5 yrs AVG TENURE
1 Employees
1 Advisory Reps
1 RIA Reps
10yrs Firm Age

Insights

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Asset Classes

Meridian Unison Delta legacy Horizon optima

Client Personas

Atlas legacy North optima

Custodian

Foundation beacon Radial horizon Beacon Quantum signal

Fund Managers

Ember insight

Investment Themes

Frontier harbor Glacier atlas Fusion Alpha wave

Investment Vehicles

Matrix matrix Value

Platform

Radial capital Alpha ridge

Services

Insight value Catalyst optima Frontier prime Crest Crest Legacy ember Signal value Eagle Quantum crest

Technology

Momentum Wave

Owner & Executives

JUSTIN DAVID HALES

JUSTIN DAVID HALES

Chief Compliance Officer, Founder, President

CRD
#4796722
Ownership
Less than 5%
(523) 683-8528
legacy.ember@beaconcapital.com
in linkedin.com/in/quantum-momentum

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Contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary

No AUM history available

Category Assets AVG. Account size
Discretionary $41,504,229 --
Non-Discretionary $2,177,421 --
Total $43,681,650 --

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Separately Managed Accounts

Total SMA Asset: $43,681,650

$43.7M Total SMA
Public Funds:
21.2%
Equity - Exchange:
31.6%
Cash:
11.4%
Derivatives:
35.8%
Asset class Assets Assets %
Public Funds $1,132,962,703 21.2%
Equity - Exchange $1,688,755,728 31.6%
Cash $609,234,661 11.4%
Derivatives $1,913,210,603 35.8%
Total $5,344,163,695 100.0%

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