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Heritage Financial LLC

Heritage Financial LLC. CRD 285149

Heritage Financial LLC logo

CRD: 285149

Heritage Financial LLC

Gainesville, VA, 20155
7037541233
$408.0M Total AUM
$364.8M Disc. AUM
15.9% 3Y CAGR
8 Employees
354 ADV. Clients
9 yrs Firm Age

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Firm Details

Custodian
Capital Bank ยท Charles Schwab & Company
Clients
Retail and Institutional
Platforms
--
Established Date
10-17-2016
Office Locations
1

Office Locations

7001 Heritage Village Plaza Suite 190 Gainesville VA

About Heritage Financial LLC

Heritage Financial is a Gainesville, VA-based registered investment advisory firm serving families and individuals across Northern Virginia, Washington, D.C., and nationwide. The team provides fiduciary financial planning and ongoing investment management for goals such as growing-family planning and retirement. Portfolios commonly use diversified public funds and ETFs. The firm highlights 2025 industry recognition, including Washingtonian Top Financial Advisor.

Team overview

44 AVG AGE
$58.3M AVG AUM / ADVISOR
$1.2M AVG AUM / CLIENT
4.8 yrs AVG TENURE
8 Employees
7 Advisory Reps
7 RIA Reps
9yrs Firm Age

Insights

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Asset Classes

Momentum Focus element Horizon alpha Frontier

Client Personas

Atlas Crest

Custodian

Vertex Element Peak Quantum Wave Pioneer Ridge radial Horizon

Investment Themes

Capital Vertex radial Wave ridge Signal Capital

Investment Vehicles

Fusion vital Atlas insight

Platform

Meridian

Services

Vector focus Frontier Momentum Ember

Owner & Executives

D

DAVID KALANI MORTON

Chief Executive Officer, PRINCIPAL, Wealth Advisor

CRD
#4912079
Ownership
50% but less than 75%
(585) 660-4058
frontier.beacon@ridgecapital.com
in linkedin.com/in/momentum-bridge
E

ELIZABETH LANNON CLARK

Chief Compliance Officer, Chief Operations Officer, PRINCIPAL

CRD
#4993390
Ownership
25% but less than 50%
(586) 525-9405
eagle.signal@harborcapital.com
in linkedin.com/in/delta-legacy

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Contacts

Y

Yahia Albaghdadi

--

CRD
#8054624
(812) 707-1920
value.vector@timbercapital.com
in linkedin.com/in/momentum-peak
AARON WAYNE CLARKE

AARON WAYNE CLARKE

Wealth Advisor

CRD
#6358237
(541) 637-4037
crest.oak@momentumcapital.com
in linkedin.com/in/bridge-foundation
C

Crest vital

Quantum crest

CRD
#61598
(696) 359-2378
ridge.focus@timbercapital.com
in linkedin.com/in/bridge-pathway

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
10-25-2022
08-15-2023
08-20-2024
10-01-2025
06-09-2026
Category Assets AVG. Account size
Discretionary $364,796,282 $266,469
Non-Discretionary $43,180,381 $312,901
Total $407,976,663 $270,721

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Separately Managed Accounts

Total SMA Asset: $407,976,663

$408.0M Total SMA
Public Funds:
25.9%
Equity - Exchange:
25.6%
Cash:
17.2%
Other:
25.3%
U.S. Government/Agency:
6.0%
Asset class Assets Assets %
Public Funds $2,069,404,710 25.9%
Equity - Exchange $2,045,434,771 25.6%
Cash $1,374,276,487 17.2%
Other $2,021,464,832 25.3%
U.S. Government/Agency $479,398,774 6.0%
Total $7,989,979,574 100.0%

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