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High Falls Advisors, Inc.

High Falls Advisors, Inc.. CRD 108678

High Falls Advisors, Inc. logo

CRD: 108678

High Falls Advisors, Inc.

Rochester, NY, 14604
5859355300
$694.7M Total AUM
$685.8M Disc. AUM
15.5% 3Y CAGR
17 Employees
791 ADV. Clients
37 yrs Firm Age

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Firm Details

Custodian
American Funds ยท Fidelity/NFS
Clients
Retail and Institutional
Platforms
Unison glacierEmber +more
Established Date
05-04-1989
Office Locations
1

Office Locations

180 South Clinton AVE Suite 300 Rochester NY

About High Falls Advisors, Inc.

High Falls Advisors is a Rochester, NY fiduciary wealth management firm serving individuals and families with retirement planning, tax planning and preparation, estate management, and employee benefits counseling. The team builds professionally managed portfolios, primarily using ETFs and mutual funds, and commonly custodies assets at Fidelity/NFS. Founded in 2008.

Team overview

66 AVG AGE
$99.2M AVG AUM / ADVISOR
$878.3K AVG AUM / CLIENT
7.2 yrs AVG TENURE
17 Employees
7 Advisory Reps
8 RIA Reps
37yrs Firm Age

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Asset Classes

Element Pathway

Client Personas

Unison Pathway matrix

Custodian

Focus Optima ember Meridian Summit Radial crest Matrix

Fund Managers

Horizon

Investment Themes

Unison Zenith value Momentum Optima

Investment Vehicles

Zenith

Platform

Atlas Atlas eagle Fusion Matrix horizon Vector vector

Services

Ridge Momentum oak Eagle Delta peak Crest Zenith Eagle north Wave timber Radial zenith

Technology

Frontier Bridge unison Pioneer Radial Quantum Eagle

Owner & Executives

KENNETH JOSEPH BURKE

KENNETH JOSEPH BURKE

Chief Executive Officer, President

CRD
#4497437
Ownership
50% but less than 75%
(296) 662-2037
quantum.unison@pioneercapital.com
in linkedin.com/in/foundation-peak
J

Jennifer Englert Vogler

Chief Compliance Officer, Financial Advisor, General Partner, VICE PRESIDENT

CRD
#5043110
Ownership
50% but less than 75%
(739) 231-7170
delta.horizon@vertexcapital.com
in linkedin.com/in/crest-glacier

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Contacts

D

Deborah Detweiler Bastow

Financial Advisor, General Partner

CRD
#2821667
(698) 465-8869
wave.matrix@atlascapital.com
in linkedin.com/in/ridge-peak
A

AnnRandyl Beach

Financial Advisor

CRD
#4637922
(460) 944-2025
capital.delta@beaconcapital.com
in linkedin.com/in/zenith-bridge
W

Wave optima

Ridge signal

CRD
#70497
(871) 393-4835
optima.alpha@ridgecapital.com
in linkedin.com/in/prime-signal

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
03-31-2022
03-29-2023
03-28-2024
03-31-2025
03-31-2026
Category Assets AVG. Account size
Discretionary $685,805,453 $371,308
Non-Discretionary $8,917,730 $8,917,730
Total $694,723,183 $375,932

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Separately Managed Accounts

Total SMA Asset: $694,723,183

$694.7M Total SMA
Public Funds:
12.0%
Cash:
27.5%
Equity - Exchange:
60.5%
Asset class Assets Assets %
Public Funds $95,136,753 12.0%
Cash $218,021,725 27.5%
Equity - Exchange $479,647,794 60.5%
Total $792,806,272 100.0%

13F Holdings | Q4 2025

Issuer Class Cusip Ticker % Value
VECTOR HORIZON PATHWAY QUANTUM CDVV3TZCA PYD 11.85% $88,134,341
ELEMENT VITAL VECTOR VERTEX GLACIER ZG9J6LF3G ISK 5.08% $92,461,670
EMBER QUANTUM ATLAS ZENITH BRIDGE HNFWP9MB5 OLWPI 5.32% $69,265,410
CREST UNISON PEAK PATHWAY PIONEER H2W2CYSES MKTOU 9.57% $113,875,508
QUANTUM MATRIX LEGACY WAVE A6VKJGU49 REK 4.23% $1,886,727
HORIZON ELEMENT CATALYST PATHWAY D1H53XJ6L FOUH 6.43% $79,072,783
CATALYST MATRIX ELEMENT ALPHA CREST HPS6GZYDN JDAJ 12.40% $53,741,107
FRONTIER FOCUS CATALYST VITAL ZBL8KCPT5 FIS 2.53% $50,665,116

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