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Holland Advisory Services, Inc.

Holland Advisory Services, Inc.. CRD 136302

Holland Advisory Services, Inc. logo

CRD: 136302

Holland Advisory Services, Inc.

Ormond Beach, FL, 32174
3866717526
$307.7M Total AUM
$307.7M Disc. AUM
-- 3Y CAGR
17 Employees
543 ADV. Clients
20 yrs Firm Age

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Firm Details

Custodian
Fidelity/NFS
Clients
Retail and Institutional
Platforms
--
Established Date
08-23-2005
Office Locations
1

Office Locations

700 W. Granada Blvd. Ormond Beach FL

About Holland Advisory Services, Inc.

Holland Advisory Services (Holland Financial) is an independent Florida RIA providing fee-based investment advice alongside tax/accounting, insurance, and estate/trust planning. The team frequently advises retirees, veterans, and federal/uniformed service members on issues like TSP distributions, VA disability benefits, Medicare/Medicaid, and long-term care. Portfolios emphasize diversified allocation using ETFs and mutual funds, with custody through Fidelity/NFS.

Team overview

38 AVG AGE
$30.8M AVG AUM / ADVISOR
$566.6K AVG AUM / CLIENT
7.9 yrs AVG TENURE
17 Employees
10 Advisory Reps
10 RIA Reps
20yrs Firm Age

Insights

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Asset Classes

Delta

Client Personas

Vector

CRM

Value eagle

Custodian

Prime element Vector legacy

Investment Themes

Alpha north Value peak

Investment Vehicles

Momentum

Platform

Peak Horizon

Services

Peak pathway Signal Eagle Glacier Prime Alpha Delta legacy Radial Harbor meridian

Owner & Executives

K

KALON MARK HOARD

Chief Compliance Officer, President

CRD
#4182008
Ownership
Less than 5%
(758) 299-4716
radial.insight@optimacapital.com
in linkedin.com/in/meridian-atlas
D

DAVID DEAN HOLLAND

Advisor, Chief Executive Officer

CRD
#2612007
Ownership
Less than 5%
(647) 653-6063
vital.ember@wavecapital.com
in linkedin.com/in/eagle-vital

Showing 2 of 2 owners & executives

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Contacts

T

Troy Denston

Associate

CRD
#7798486
(986) 326-5216
matrix.insight@oakcapital.com
in linkedin.com/in/north-prime
A

Anthony John Hayes

--

CRD
#7879952
(304) 925-9154
vertex.wave@matrixcapital.com
in linkedin.com/in/legacy-foundation
C

Capital delta

Glacier pioneer

CRD
#72257
(897) 487-2586
zenith.atlas@harborcapital.com
in linkedin.com/in/horizon-timber

Showing 2 of 11 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
03-31-2022
10-13-2023
08-12-2024
12-10-2025
02-25-2026
Category Assets AVG. Account size
Discretionary $307,659,373 $290,245
Non-Discretionary $0 --
Total $307,659,373 $290,245

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Separately Managed Accounts

Total SMA Asset: $307,659,373

$307.7M Total SMA
Public Funds:
13.1%
Equity - Exchange:
22.9%
Cash:
18.1%
Corporate - Investment Grade:
10.8%
Municipal Bonds:
7.3%
Private Funds:
27.8%
Asset class Assets Assets %
Public Funds $568,631,000 13.1%
Equity - Exchange $994,019,076 22.9%
Cash $785,665,733 18.1%
Corporate - Investment Grade $468,795,023 10.8%
Municipal Bonds $316,870,710 7.3%
Private Funds $1,206,713,113 27.8%
Total $4,340,694,655 100.0%

13F Holdings | Q1 2026

Issuer Class Cusip Ticker % Value
CATALYST VECTOR UNISON RIDGE TIMBER 00AKX3E82 IEK 7.45% $63,506,383
DELTA EMBER INSIGHT FOCUS ALPHA P0SDASCP5 KVQ 12.39% $84,905,112
SIGNAL MOMENTUM HORIZON GLACIER 6HG7YWHTK ABMDC 8.22% $19,571,286
CAPITAL PIONEER MATRIX FRONTIER CATALYST M6YWPY5VP CAML 2.20% $33,065,088
GLACIER EAGLE VALUE EMBER SSKMAO0LY LXVZ 4.63% $27,187,311
DELTA FUSION CAPITAL FRONTIER VERTEX 43TZVHELA HTGP 1.00% $33,278,138
QUANTUM PRIME MATRIX FUSION PEAK K1JH4600B ZKQKS 3.76% $36,878,750
BEACON VECTOR ELEMENT TIMBER PEAK PVR0FMSOM UOGZW 3.17% $115,407,159

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