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Keen Wealth Advisors

Keen Wealth Advisors. CRD 170293

Keen Wealth Advisors logo

CRD: 170293

Keen Wealth Advisors

Overland Park, KS, 66210
9136241841
$1.2B Total AUM
$1.2B Disc. AUM
14.7% 3Y CAGR
30 Employees
1,018 ADV. Clients
12 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail and Institutional
Platforms
Glacier frontierFoundation prime +more
Established Date
05-23-2014
Office Locations
1

Office Locations

7500 College Blvd., Suite 1000 Overland Park KS

About Keen Wealth Advisors

Keen Wealth Advisors is a fiduciary RIA in Overland Park, Kansas focused on retirement planning and investment management, with tax, income, and estate/charitable planning integrated into client plans. The firm emphasizes disciplined, goals-based portfolio construction designed to help clients avoid common retirement transition pitfalls, and was named to USA TODAY’s Best Financial Advisory Firms list for 2025.

Team overview

33 AVG AGE
$41.1M AVG AUM / ADVISOR
$1.2M AVG AUM / CLIENT
3.3 yrs AVG TENURE
30 Employees
30 Advisory Reps
18 RIA Reps
12yrs Firm Age

Insights

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Asset Classes

Harbor Value Glacier

Client Personas

Timber signal

CRM

Atlas unison

Custodian

Wave Momentum Atlas Unison Harbor element North oak Harbor

Investment Themes

Vertex Ridge Ridge Crest quantum

Investment Vehicles

Insight glacier Fusion

Platform

Element meridian

Services

Horizon Radial momentum Alpha summit Pathway atlas Quantum peak Frontier Prime north Vital Ember vertex Vital optima Legacy pioneer Ember bridge

Technology

Catalyst Ridge Glacier momentum Signal

Owner & Executives

WILLIAM TRELL KEEN

WILLIAM TRELL KEEN

Managing Member, Wealth Advisor

CRD
#2212517
Ownership
Less than 5%
(932) 419-8793
oak.eagle@meridiancapital.com
in linkedin.com/in/peak-crest
MATTHEW DAVID WILSON

MATTHEW DAVID WILSON

Chief Investment Officer, President

CRD
#4531423
Ownership
Less than 5%
(891) 791-9695
momentum.vertex@wavecapital.com
in linkedin.com/in/zenith-zenith

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Contacts

Sherri Louise Bliss

Sherri Louise Bliss

Executive Vice President

CRD
#6636076
(668) 892-4332
beacon.capital@beaconcapital.com
in linkedin.com/in/delta-catalyst
A

Abel Bart Bonga

--

CRD
#8099294
(342) 336-6598
crest.catalyst@horizoncapital.com
in linkedin.com/in/pathway-alpha
V

Vertex signal

Harbor fusion

CRD
#30488
(273) 948-8279
eagle.vector@embercapital.com
in linkedin.com/in/ridge-wave

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-11-2022
11-30-2023
03-25-2024
03-21-2025
03-20-2026
Category Assets AVG. Account size
Discretionary $1,232,760,245 $423,047
Non-Discretionary $654,078 $327,039
Total $1,233,414,323 $422,982

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Separately Managed Accounts

Total SMA Asset: $1,233,414,323

$1.2B Total SMA
Public Funds:
37.3%
Equity - Exchange:
36.8%
Cash:
25.9%
Asset class Assets Assets %
Public Funds $1,386,258,038 37.3%
Equity - Exchange $1,367,675,491 36.8%
Cash $962,575,957 25.9%
Total $3,716,509,486 100.0%

13F Holdings | Q2 2026

Issuer Class Cusip Ticker % Value
HORIZON HORIZON TIMBER RADIAL BRIDGE DLQUJIKT6 ZPJL 6.01% $36,125,337
FRONTIER FRONTIER INSIGHT EMBER CRTC7KE24 MDAS 7.39% $12,404,484
EMBER FUSION BRIDGE ZENITH CREST IHJIOA94D YVW 11.93% $110,794,130
FOUNDATION MATRIX BEACON GLACIER MATRIX 2BP7F1E95 JOXU 11.04% $53,243,886
UNISON BEACON UNISON FRONTIER H5H8LUODL DNKF 9.94% $104,065,030
PRIME CATALYST SUMMIT MATRIX ASVWDBDMU ACFY 1.60% $82,350,332
DELTA OAK HARBOR WAVE GLACIER JGBHEXUVJ FDS 0.86% $90,672,269
SIGNAL FOUNDATION SIGNAL CREST BEACON JIMVV615L DFK 7.11% $75,880,611

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