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Koon Financial Planning & Consulting/Kfp&c

Koon Financial Planning & Consulting/Kfp&c. CRD 126051

Koon Financial Planning & Consulting/Kfp&c logo

CRD: 126051

Koon Financial Planning & Consulting/Kfp&c

Greenwood, IN, 46142
3178871714
$146.9M Total AUM
$145.2M Disc. AUM
-- 3Y CAGR
2 Employees
163 ADV. Clients
22 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company ยท Fidelity/NFS
Clients
Retail and Institutional
Platforms
Horizon beacon
Established Date
10-17-2003
Office Locations
1

Office Locations

384 N Madison AVE Ste. 200 Greenwood IN

About Koon Financial Planning & Consulting/Kfp&c

Koon Financial Planning & Consulting is a fee-only advisory firm focused on goals-based financial planning, helping clients clarify the purpose behind saving and investing from asset accumulation through wealth distribution. Portfolios are primarily implemented with ETFs, with custody available through Schwab.

Team overview

-- AVG AGE
$146.9M AVG AUM / ADVISOR
$901.3K AVG AUM / CLIENT
9.2 yrs AVG TENURE
2 Employees
1 Advisory Reps
1 RIA Reps
22yrs Firm Age

Insights

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Asset Classes

Pioneer signal Glacier

Client Personas

Peak

Investment Themes

Unison Timber optima Ridge

Investment Vehicles

Alpha vertex Horizon optima

Platform

Eagle

Services

Value Foundation legacy Unison Focus Ridge eagle

Technology

Vertex

Owner & Executives

Evan Scott Fruits

Evan Scott Fruits

Advisor, President

CRD
#6860061
Ownership
75% or more
(900) 720-3662
foundation.crest@frontiercapital.com
in linkedin.com/in/peak-peak
S

SUSAN ELAINE MITCHELL

Chief Compliance Officer

CRD
--
Ownership
Less than 5%
(730) 252-9329
harbor.pathway@summitcapital.com
in linkedin.com/in/atlas-quantum

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Contacts

W

WALTER LEWIS KOON JR.

Investment Advisor

CRD
#4649376
(891) 463-2128
insight.value@primecapital.com
in linkedin.com/in/ember-atlas

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
09-08-2025
03-10-2026
Category Assets AVG. Account size
Discretionary $145,157,204 $918,716
Non-Discretionary $1,758,661 $351,732
Total $146,915,865 $901,324

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Separately Managed Accounts

Total SMA Asset: $146,915,865

$146.9M Total SMA
Public Funds:
26.9%
Equity - Exchange:
19.5%
Cash:
35.4%
Municipal Bonds:
18.2%
Asset class Assets Assets %
Public Funds $973,215,137 26.9%
Equity - Exchange $705,490,527 19.5%
Cash $1,280,736,648 35.4%
Municipal Bonds $658,457,824 18.2%
Total $3,617,900,136 100.0%

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