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Lakeshore Financial Planning Inc.

Lakeshore Financial Planning Inc.. CRD 299129

Lakeshore Financial Planning Inc. logo

CRD: 299129

Lakeshore Financial Planning Inc.

Saint Clair Shores, MI, 48080
5864980788
$469.3M Total AUM
$469.3M Disc. AUM
9.5% 3Y CAGR
5 Employees
491 ADV. Clients
7 yrs Firm Age

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Firm Details

Custodian
American Funds ยท Raymond James
Clients
Retail
Platforms
--
Established Date
11-19-2018
Office Locations
1

Office Locations

23201 Jefferson AVE Saint Clair Shores MI

About Lakeshore Financial Planning Inc.

Lakeshore Financial Planning is a Michigan-based, retail-focused advisory firm providing independent financial planning and investment management for individuals and families. The team builds tailored, research-driven portfolios aligned to risk tolerance and goals, with ongoing monitoring and guidance. Investment approach emphasizes asset allocation using mutual funds and ETFs, with fixed income and alternative exposures as appropriate. Custody through Raymond James.

Team overview

42 AVG AGE
$156.4M AVG AUM / ADVISOR
$955.7K AVG AUM / CLIENT
7.6 yrs AVG TENURE
5 Employees
3 Advisory Reps
3 RIA Reps
7yrs Firm Age

Insights

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Asset Classes

Element delta Peak Delta legacy Glacier

Client Personas

Signal

Custodian

Capital eagle Beacon optima

Investment Themes

Wave element Harbor eagle

Investment Vehicles

Harbor ember

Services

Summit glacier Ember harbor Atlas Vector Ridge Bridge delta Crest ridge

Owner & Executives

J

JEFFREY FRANCIS BRAYTON

President, Senior Advisor

CRD
#2356995
Ownership
75% or more
(263) 325-4646
optima.oak@alphacapital.com
in linkedin.com/in/legacy-eagle
MARK EDWARD ROMIN

MARK EDWARD ROMIN

Senior Advisor, VICE PRESIDENT

CRD
#4778614
Ownership
10% but less than 25%
(313) 298-8480
fusion.element@harborcapital.com
in linkedin.com/in/ember-atlas

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Contacts

R

RICHARD JOHN DAVENPORT

Financial Advisor

CRD
#3026532
(949) 626-8359
radial.catalyst@signalcapital.com
in linkedin.com/in/catalyst-prime

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
12-14-2022
10-25-2023
03-06-2024
11-11-2025
02-11-2026
Category Assets AVG. Account size
Discretionary $469,250,841 $347,336
Non-Discretionary $0 --
Total $469,250,841 $347,336

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Separately Managed Accounts

Total SMA Asset: $469,250,841

$469.3M Total SMA
Public Funds:
30.1%
Cash:
22.2%
Equity - Exchange:
35.2%
U.S. Government/Agency:
12.5%
Asset class Assets Assets %
Public Funds $2,111,040,525 30.1%
Cash $1,556,980,055 22.2%
Equity - Exchange $2,468,725,132 35.2%
U.S. Government/Agency $876,677,959 12.5%
Total $7,013,423,671 100.0%

13F Holdings | Q1 2026

Issuer Class Cusip Ticker % Value
WAVE VERTEX CREST FOUNDATION QUANTUM 1EBMQONJO PDU 9.26% $60,508,942
PRIME PRIME EMBER VALUE VALUE 2EOWUIFWD FVNNZ 4.42% $57,010,498
PATHWAY CATALYST INSIGHT UNISON XCQ3T6Y8Y NQH 10.06% $105,041,416
CATALYST EAGLE VITAL ALPHA 40UBRY4DP BKWP 7.35% $77,016,576
QUANTUM RADIAL PIONEER OAK RADIAL DMALK8CDI ZGDS 9.70% $99,553,030
NORTH NORTH BRIDGE GLACIER PATHWAY OEL1RC57U QHSVG 0.69% $11,278,676
NORTH PRIME QUANTUM DELTA BRIDGE 17FUJX3E9 EHGFK 1.69% $24,462,657
FRONTIER PEAK VECTOR HORIZON ZXXCR662T ZEIYD 0.86% $99,020,284

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