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Mckinley Money, LLC

Mckinley Money, LLC. CRD 145571

Mckinley Money, LLC logo

CRD: 145571

Mckinley Money, LLC

EAU-Claire, WI, 54703
7158352732
$163.7M Total AUM
$146.6M Disc. AUM
-- 3Y CAGR
3 Employees
162 ADV. Clients
18 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail
Platforms
--
Established Date
01-09-2008
Office Locations
2

Office Locations

2858 Harvey Street Madison WI
N3579 1010th ST EAU-Claire WI

About Mckinley Money, LLC

McKinley Money, LLC is a Wisconsin-based RIA providing ongoing, fiduciary financial planning and portfolio management for individuals and multi-generational families. The practice emphasizes goal-based advice, asset allocation, and diversified implementation using vehicles such as mutual funds, fixed income, and ETFs, with custody at Charles Schwab. Led by Kevin McKinley, an advisor with 36 years of experience.

Team overview

-- AVG AGE
$81.9M AVG AUM / ADVISOR
$1.0M AVG AUM / CLIENT
10 yrs AVG TENURE
3 Employees
2 Advisory Reps
2 RIA Reps
18yrs Firm Age

Insights

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Asset Classes

Bridge Wave

Custodian

Foundation meridian Signal legacy Summit Atlas wave Delta zenith

Investment Themes

Timber Atlas

Investment Vehicles

Fusion optima

Services

Pioneer Prime radial Catalyst unison Beacon catalyst Eagle frontier Vital Atlas eagle

Owner & Executives

K

KEVIN PAUL MCKINLEY

Advisor, Chief Compliance Officer, Managing Member

CRD
#1177018
Ownership
75% or more
(817) 303-9783
horizon.vital@oakcapital.com
in linkedin.com/in/pathway-catalyst

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Contacts

D

DUNCAN PAUL MCKINLEY

--

CRD
#8041013
(624) 296-8611
unison.timber@legacycapital.com
in linkedin.com/in/value-momentum

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
05-19-2025
04-01-2026
Category Assets AVG. Account size
Discretionary $146,554,680 $282,924
Non-Discretionary $17,174,880 $306,694
Total $163,729,560 $285,243

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Separately Managed Accounts

Total SMA Asset: $163,729,560

$163.7M Total SMA
Other:
11.5%
Public Funds:
24.0%
U.S. Government/Agency:
11.9%
Cash:
25.4%
Equity - Exchange:
27.2%
Asset class Assets Assets %
Other $196,504,221 11.5%
Public Funds $410,095,765 24.0%
U.S. Government/Agency $203,339,150 11.9%
Cash $434,018,018 25.4%
Equity - Exchange $464,775,199 27.2%
Total $1,708,732,353 100.0%

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