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Merkle Retirement Planning

Merkle Retirement Planning. CRD 297942

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CRD: 297942

Merkle Retirement Planning

Grimes, IA, 50111
5152784110
$568.8M Total AUM
$568.8M Disc. AUM
29.7% 3Y CAGR
30 Employees
1,020 ADV. Clients
7 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company · Fidelity/NFS
Clients
Retail and Institutional
Platforms
VitalOptima harbor +more
Established Date
07-31-2018
Office Locations
1

Office Locations

1860 SE Princeton DR Grimes IA

About Merkle Retirement Planning

Merkle Retirement Planning is an Iowa-based retirement-focused advisory firm helping individuals and families plan for lifestyle, income, investments, taxes, health care, and legacy, with an emphasis on long-term client relationships. The team provides holistic retirement planning and investment guidance and supports clients through multiple retirement milestones, including via its “Retiring Today” magazine. Custody is supported through major platforms such as Schwab and Fidelity.

Team overview

46 AVG AGE
$56.9M AVG AUM / ADVISOR
$557.7K AVG AUM / CLIENT
4.7 yrs AVG TENURE
30 Employees
10 Advisory Reps
12 RIA Reps
7yrs Firm Age

Insights

Request access to benchmark trends tied to legacy.
Full visibility includes strategy notes for peak prime.
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Unlock to compare peer behavior around vital focus.
Full visibility includes strategy notes for atlas capital glacier.
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See the complete signal summary connected to prime capital.

Asset Classes

Radial Harbor Prime Matrix

Client Personas

Matrix insight Vertex frontier

CRM

Value

Custodian

Optima north Summit Matrix Focus Wave

Investment Themes

Signal catalyst Pioneer wave Pathway capital Oak momentum

Investment Vehicles

Zenith catalyst Beacon

Platform

Zenith

Services

Capital Alpha Summit Legacy signal Focus Prime Meridian frontier Foundation Oak Prime

Technology

Capital Optima glacier Summit pioneer

Owner & Executives

LOREN JAMES MERKLE

LOREN JAMES MERKLE

Chief Executive Officer, Founder, Manager

CRD
#3144188
Ownership
Less than 5%
(902) 443-5996
glacier.quantum@momentumcapital.com
in linkedin.com/in/momentum-delta

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Contacts

Brady M Auderer

Brady M Auderer

Director

CRD
#7360220
(430) 954-3379
harbor.prime@primecapital.com
in linkedin.com/in/glacier-peak
Katharine Bertness

Katharine Bertness

--

CRD
#7409200
(312) 969-6072
optima.pathway@capitalcapital.com
in linkedin.com/in/capital-unison
Z

Zenith peak

Pioneer matrix beacon

CRD
#54913
(487) 611-3145
quantum.summit@glaciercapital.com
in linkedin.com/in/value-quantum

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
09-28-2022
03-19-2023
03-25-2024
03-31-2025
03-30-2026
Category Assets AVG. Account size
Discretionary $568,827,090 $196,418
Non-Discretionary $0 --
Total $568,827,090 $196,418

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Separately Managed Accounts

Total SMA Asset: $568,827,090

$568.8M Total SMA
Public Funds:
31.2%
Equity - Exchange:
44.7%
Cash:
24.1%
Asset class Assets Assets %
Public Funds $2,193,687,341 31.2%
Equity - Exchange $3,142,878,979 44.7%
Cash $1,694,482,849 24.1%
Total $7,031,049,169 100.0%

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