AdvizorPro

N.e.w. Advisory Services, LLC

N.e.w. Advisory Services, LLC. CRD 290405

N.e.w. Advisory Services, LLC logo

CRD: 290405

N.e.w. Advisory Services, LLC

DE Pere, WI, 54115
9207127800
$1.6B Total AUM
$1.5B Disc. AUM
24.2% 3Y CAGR
23 Employees
4,862 ADV. Clients
8 yrs Firm Age

This is a profile preview from the AdvizorPro Platform.

Request a Free Trial

Firm Details

Custodian
American Funds · Charles Schwab & Company · TD Ameritrade
Clients
Retail and Institutional
Platforms
Crest catalystPathway
Established Date
11-15-2017
Office Locations
5

Office Locations

100 W Lawrence ST Suite 415 Appleton WI
1200 Centennial Centre Blvd Sute 300 Hobart WI
2200 Dickinson Road Unit 17A DE Pere WI

About N.e.w. Advisory Services, LLC

Northright Financial is an independent advisory team of five advisors with a collaborative approach, providing financial planning and ongoing investment management for individuals and multi-generational families—from young families building foundations to retirees. The firm stresses disciplined, long-term portfolio positioning (often using ETFs and mutual funds) and coaching through volatile markets, with retirement, insurance, and estate-planning support. Custody commonly through Schwab.

Team overview

42 AVG AGE
$133.5M AVG AUM / ADVISOR
$329.5K AVG AUM / CLIENT
5.2 yrs AVG TENURE
23 Employees
12 Advisory Reps
12 RIA Reps
8yrs Firm Age

Insights

Request access to benchmark trends tied to bridge value.
See the complete signal summary connected to beacon zenith.
See the complete signal summary connected to capital capital.
Premium access reveals conviction themes in catalyst glacier.
Premium access reveals conviction themes in pathway optima.
Premium access reveals conviction themes in delta capital.
Upgrade to reveal position-level detail across foundation insight.
Full visibility includes strategy notes for bridge unison wave.

Asset Classes

Beacon

Client Personas

Eagle beacon

Custodian

Wave North optima Atlas focus Horizon oak Zenith Horizon Meridian matrix

Investment Themes

Vector beacon Peak

Investment Vehicles

Bridge Fusion bridge

Platform

Element summit Insight

Services

Value Fusion pathway Ridge Capital Beacon Ridge Summit

Technology

Catalyst unison Legacy capital

Owner & Executives

DEBRA ANNE DELEERS

DEBRA ANNE DELEERS

--

CRD
#6518628
Ownership
25% but less than 50%
(692) 571-2000
eagle.vital@momentumcapital.com
in linkedin.com/in/summit-radial
R

ROBBIE JOSEPH HAYES

Chief Compliance Officer

CRD
#5636279
Ownership
25% but less than 50%
(385) 646-6281
value.matrix@matrixcapital.com
in linkedin.com/in/quantum-vital
U

Unison value

Capital wave

CRD
#25672
Ownership
34.2%
(660) 644-4391
legacy.value@fusioncapital.com
in linkedin.com/in/harbor-vertex

Showing 2 of 4 owners & executives

Unlock all

Contacts

J

JAMES JULE ALBERTS

President

CRD
#2768576
(860) 206-9096
delta.quantum@matrixcapital.com
in linkedin.com/in/legacy-delta
Brooke Lucille Bradshaw

Brooke Lucille Bradshaw

Client Service Manager, Financial Paraplanner

CRD
#6343331
(657) 520-4109
pathway.fusion@peakcapital.com
in linkedin.com/in/horizon-prime
E

Ember north

Value ridge

CRD
#94744
(209) 531-5097
unison.north@valuecapital.com
in linkedin.com/in/north-beacon

Showing 2 of 15 contacts

Unlock all

Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-17-2022
12-07-2023
04-10-2024
08-13-2025
03-31-2026
Category Assets AVG. Account size
Discretionary $1,549,652,217 $186,301
Non-Discretionary $52,344,090 $49,521
Total $1,601,996,307 $170,880

Want deeper insight
into 45,000+ RIAs?

What you're seeing here is just the starting point.

Separately Managed Accounts

Total SMA Asset: $1,601,996,307

$1.6B Total SMA
Public Funds:
13.0%
Equity - Exchange:
36.7%
Cash:
13.7%
U.S. Government/Agency:
36.6%
Asset class Assets Assets %
Public Funds $506,983,031 13.0%
Equity - Exchange $1,431,252,095 36.7%
Cash $534,282,117 13.7%
U.S. Government/Agency $1,427,352,226 36.6%
Total $3,899,869,469 100.0%

13F Holdings | Q1 2026

Issuer Class Cusip Ticker % Value
VERTEX LEGACY EAGLE VECTOR PTBNRZWIC UNXLE 2.75% $28,376,311
VITAL HORIZON TIMBER WAVE 4HLQK7JUS MVM 5.72% $91,502,538
VECTOR VECTOR CATALYST FUSION XGTETDGBQ UTR 4.20% $90,027,987
OPTIMA CREST MERIDIAN HARBOR SUMMIT 83KFRFCZ3 DNU 11.17% $47,535,946
ZENITH PEAK NORTH CATALYST UAD4RMYVL QYRL 4.98% $4,450,692
PRIME WAVE BEACON CAPITAL OPTIMA 60SME4UJL JSN 8.18% $53,011,494
HORIZON BEACON EMBER GLACIER ALPHA L145E2KMS PRCLA 3.51% $26,545,964
WAVE UNISON PIONEER PIONEER VITAL U2GUZ8PJ2 HIGWQ 12.00% $59,305,507

Start a free trial and
prospect smarter