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Newsong Capital Management, Inc.

Newsong Capital Management, Inc.. CRD 296877

Newsong Capital Management, Inc. logo

CRD: 296877

Newsong Capital Management, Inc.

Hattiesburg, MS, 39402
6019096117
$100.4M Total AUM
$99.3M Disc. AUM
-- 3Y CAGR
3 Employees
142 ADV. Clients
7 yrs Firm Age

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Firm Details

Custodian
Interactive Brokers
Clients
Retail
Platforms
Vital alphaRadial alpha
Established Date
04-25-2019
Office Locations
2

Office Locations

10 Bellegrass Blvd Hattiesburg MS
-- Hoover AL

About Newsong Capital Management, Inc.

NewSong Capital Management is a state-registered investment adviser based in Hattiesburg, MS (est. 2023) providing active, personalized portfolio management alongside pension consulting, financial planning, and 401(k) retirement plan support. The firm emphasizes transparent, hands-on risk selection using market trends and volatility management to pursue client return goals outside traditional mutual fund/hedge fund approaches. Custody includes Interactive Brokers.

Team overview

47 AVG AGE
$100.4M AVG AUM / ADVISOR
$707.1K AVG AUM / CLIENT
5.3 yrs AVG TENURE
3 Employees
1 Advisory Reps
2 RIA Reps
7yrs Firm Age

Insights

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Asset Classes

Fusion Focus Peak Pioneer foundation

Client Personas

Peak Optima pathway

Custodian

Wave

Investment Themes

Beacon bridge

Investment Vehicles

Catalyst bridge

Services

Beacon Optima beacon Ember Peak vector Vertex

Technology

Harbor momentum Zenith meridian

Owner & Executives

LANCE R WILLIAMS

LANCE R WILLIAMS

Chief Compliance Officer, FOUNDER

CRD
#4748625
Ownership
75% or more
(851) 687-7444
crest.bridge@wavecapital.com
in linkedin.com/in/pioneer-peak

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Contacts

Ernest Lee Smith Jr.

Ernest Lee Smith Jr.

--

CRD
#4460078
(505) 689-1254
quantum.atlas@focuscapital.com
in linkedin.com/in/horizon-summit

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
03-13-2026
Category Assets AVG. Account size
Discretionary $99,326,789 $461,985
Non-Discretionary $1,079,204 $1,079,204
Total $100,405,993 $464,843

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Separately Managed Accounts

Total SMA Asset: $100,405,993

$100.4M Total SMA
Equity - OTC:
49.6%
Equity - Exchange:
37.7%
Cash:
12.7%
Asset class Assets Assets %
Equity - OTC $3,116,904,135 49.6%
Equity - Exchange $2,369,098,506 37.7%
Cash $798,078,276 12.7%
Total $6,284,080,917 100.0%

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