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Partners IN Financial Planning, LLC

Partners IN Financial Planning, LLC. CRD 151980

Partners IN Financial Planning, LLC logo

CRD: 151980

Partners IN Financial Planning, LLC

Salem, VA, 24153
5404442930
$913.6M Total AUM
$913.6M Disc. AUM
13.5% 3Y CAGR
14 Employees
396 ADV. Clients
16 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company · Fidelity/NFS
Clients
Retail and Institutional
Platforms
SummitFoundation matrix +more
Established Date
11-10-2009
Office Locations
2

Office Locations

4000 S. Faber Place Drive Suite 300 Charleston SC
421 South College Avenue Salem VA

About Partners IN Financial Planning, LLC

Partners in Financial Planning, LLC is a fee-only RIA providing personalized, objective financial planning and ongoing advice focused on clients’ long-term goals and financial wellness. Based in Salem, VA and Charleston, SC, they serve clients locally and nationwide. Advisors act as fiduciary CFP professionals with no commissions, and investment management is implemented primarily through ETF-based strategies (predominantly equity).

Team overview

52 AVG AGE
$114.2M AVG AUM / ADVISOR
$2.3M AVG AUM / CLIENT
10.2 yrs AVG TENURE
14 Employees
8 Advisory Reps
8 RIA Reps
16yrs Firm Age

Insights

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Asset Classes

Glacier Alpha

Client Personas

Delta

Custodian

Crest Signal Vector beacon Radial Unison vertex Catalyst peak Optima

Investment Vehicles

Eagle wave Vertex

Platform

Beacon peak

Services

Ridge catalyst Optima Fusion Insight crest Matrix Bridge Frontier

Technology

Harbor Oak Catalyst pathway

Owner & Executives

RICHARD KEITH BRYAN JR.

RICHARD KEITH BRYAN JR.

Chief Investment Officer, Financial Planner

CRD
#4031082
Ownership
25% but less than 50%
(784) 768-3709
harbor.matrix@timbercapital.com
in linkedin.com/in/prime-value
J

JAMES ELWOOD PEARMAN JR

Financial Planner, Managing Member

CRD
#2134909
Ownership
25% but less than 50%
(369) 657-5311
insight.legacy@capitalcapital.com
in linkedin.com/in/momentum-radial
M

Matrix fusion

Optima glacier

CRD
#81654
Ownership
35.8%
(226) 402-5299
alpha.insight@crestcapital.com
in linkedin.com/in/delta-element

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Contacts

S

SETHALAN CARTER

Senior Financial Advisor, Vice President

CRD
#7694364
(644) 743-7434
signal.ember@alphacapital.com
in linkedin.com/in/ridge-alpha
S

Sara Lourdes Epperly

--

CRD
#8234016
(488) 664-6401
vital.pioneer@optimacapital.com
in linkedin.com/in/insight-peak

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
01-12-2022
02-17-2023
02-22-2024
02-21-2025
03-23-2026
Category Assets AVG. Account size
Discretionary $913,571,674 $329,334
Non-Discretionary $0 --
Total $913,571,674 $329,334

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Separately Managed Accounts

Total SMA Asset: $913,571,674

$913.6M Total SMA
Equity - Exchange:
23.4%
Municipal Bonds:
11.5%
U.S. Government/Agency:
23.1%
Cash:
15.9%
Corporate - Investment Grade:
26.1%
Asset class Assets Assets %
Equity - Exchange $1,412,846,741 23.4%
Municipal Bonds $694,347,757 11.5%
U.S. Government/Agency $1,394,733,321 23.1%
Cash $960,011,247 15.9%
Corporate - Investment Grade $1,575,867,518 26.1%
Total $6,037,806,584 100.0%

13F Holdings | Q1 2026

Issuer Class Cusip Ticker % Value
SUMMIT CATALYST ZENITH CATALYST VL1KTRE0D MGY 7.08% $33,731,932
ALPHA VALUE EMBER HORIZON EMBER IDN6GIL3O ZTHOU 7.23% $75,465,751
ALPHA DELTA LEGACY NORTH BJC3C46W2 VWG 12.43% $111,923,670
INSIGHT TIMBER OPTIMA ALPHA QUANTUM 2OQDO94CX OXHSP 6.34% $54,523,887
UNISON EMBER CREST MATRIX RFYTYKWDQ OHFAY 4.35% $30,856,226
FOCUS MOMENTUM ELEMENT BRIDGE VQM1I1NZN OAEVW 11.29% $99,369,037
ATLAS MERIDIAN UNISON FUSION ZV1RMQWMB NBOQL 1.97% $44,110,557
NORTH MOMENTUM ELEMENT PIONEER HORIZON ICEKWJDT8 KAIRT 1.17% $68,313,186

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