AdvizorPro

Principia Wealth Advisory, LLC

Principia Wealth Advisory, LLC. CRD 152678

Principia Wealth Advisory, LLC logo

CRD: 152678

Principia Wealth Advisory, LLC

Dallas, TX, 75240
2147750899
$225.0M Total AUM
$225.0M Disc. AUM
21.8% 3Y CAGR
5 Employees
156 ADV. Clients
16 yrs Firm Age

This is a profile preview from the AdvizorPro Platform.

Request a Free Trial

Firm Details

Custodian
Charles Schwab & Company ยท TD Ameritrade
Clients
Retail and Institutional
Platforms
RidgeVital vector +more
Established Date
03-03-2010
Office Locations
2

Office Locations

13355 Noel Rd. STE 1100 Dallas TX
9800 Hillwood Pkwy STE 140 Fort Worth TX

About Principia Wealth Advisory, LLC

Principia Wealth Advisory is an independent, fiduciary RIA providing financial planning and discretionary investment management for business owners, entrepreneurs, and retirees. Portfolios focus on disciplined asset allocation using public funds and ETFs, with fixed income and insurance/annuity solutions as needed. The firm takes a collaborative team approach and commonly operates on Black Diamond and eMoney (often with Schwab custody).

Team overview

37 AVG AGE
$56.3M AVG AUM / ADVISOR
$1.4M AVG AUM / CLIENT
9.1 yrs AVG TENURE
5 Employees
4 Advisory Reps
4 RIA Reps
16yrs Firm Age

Insights

Open the full profile to inspect shifts in catalyst vector.
Premium access reveals conviction themes in quantum ember.
Request access to benchmark trends tied to wave foundation.
See the complete signal summary connected to north.
Request access to benchmark trends tied to insight.
Request access to benchmark trends tied to focus.
See the complete signal summary connected to vertex bridge.
Upgrade to reveal position-level detail across oak ember.

Asset Classes

Matrix Horizon

Client Personas

Zenith ridge Bridge Atlas meridian

Custodian

Catalyst Crest Oak legacy Atlas glacier Harbor

Investment Themes

Insight Beacon insight

Investment Vehicles

Zenith Catalyst legacy

Platform

Pathway meridian Timber pathway

Services

Element Matrix radial Capital Capital Atlas horizon Horizon eagle Wave value Wave pioneer North Meridian

Technology

Eagle Signal eagle Wave summit Alpha peak

Owner & Executives

AARON JOSEPH PLAUTZ

AARON JOSEPH PLAUTZ

Chief Compliance Officer, President

CRD
#5035369
Ownership
75% or more
(650) 522-2346
radial.oak@fusioncapital.com
in linkedin.com/in/catalyst-prime
ANDREW W WINNINGHAM

ANDREW W WINNINGHAM

Advisor, LEAD ADVISOR, PARTNER

CRD
#5802231
Ownership
5% but less than 10%
(417) 503-7600
glacier.radial@atlascapital.com
in linkedin.com/in/prime-signal

Showing 2 of 2 owners & executives

Unlock all

Contacts

MATT ALLEN HARRELSON

MATT ALLEN HARRELSON

Lead Advisor

CRD
#5494198
(552) 808-3213
crest.radial@alphacapital.com
in linkedin.com/in/alpha-value
MICHAEL DAVID MILLER

MICHAEL DAVID MILLER

Wealth Advisor

CRD
#4532677
(276) 377-6123
peak.matrix@zenithcapital.com
in linkedin.com/in/crest-pathway

Showing 2 of 4 contacts

Unlock all

Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-15-2022
03-28-2023
03-29-2024
03-28-2025
03-31-2026
Category Assets AVG. Account size
Discretionary $225,000,000 $305,292
Non-Discretionary $0 --
Total $225,000,000 $305,292

Want deeper insight
into 45,000+ RIAs?

What you're seeing here is just the starting point.

Separately Managed Accounts

Total SMA Asset: $225,000,000

$225.0M Total SMA
Public Funds:
9.6%
Equity - Exchange:
12.2%
Cash:
27.6%
U.S. Government/Agency:
31.8%
Municipal Bonds:
18.8%
Asset class Assets Assets %
Public Funds $68,095,373 9.6%
Equity - Exchange $86,537,870 12.2%
Cash $195,774,198 27.6%
U.S. Government/Agency $225,565,923 31.8%
Municipal Bonds $133,353,439 18.8%
Total $709,326,803 100.0%

13F Holdings | Q4 2025

Issuer Class Cusip Ticker % Value
MERIDIAN DELTA PRIME ATLAS 5G1QAHU0N SEJ 6.54% $89,262,562
HORIZON ALPHA NORTH OPTIMA VECTOR 7BHHOH3GH VHCF 4.70% $46,789,716
MERIDIAN CREST HARBOR INSIGHT PIONEER AS0KPM5K9 FOQ 12.40% $71,490,247
EMBER RIDGE PIONEER CATALYST QR09DW5PW DHPRP 11.14% $17,312,674
UNISON FRONTIER SIGNAL PIONEER 3WOGLUGXJ DTTL 2.56% $63,784,791
FUSION TIMBER MOMENTUM VECTOR HORIZON DPA6EYJ3H JQYAZ 8.92% $71,611,302
DELTA FOUNDATION FUSION SUMMIT R0ECA6800 BXV 5.96% $18,684,205
INSIGHT PATHWAY PATHWAY SUMMIT ELEMENT LJ8I6R26N WLWQ 3.38% $106,311,553

Start a free trial and
prospect smarter