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- Custodian
- Charles Schwab & Company
- Clients
- Retail and Institutional
- Platforms
- --
- Established Date
- 11-07-1986
- Office Locations
- 1
Office Locations
About Proffitt & Goodson Inc.
Proffitt & Goodson Inc. is a Knoxville, TN-based RIA providing fiduciary wealth management and financial planning for private clients—often business owners, entrepreneurs, and retirees—seeking long-term, values-aligned guidance through transitions and legacy planning. The team builds diversified portfolios with active asset allocation and risk management, using mutual funds/ETFs and fixed income, alongside tax, estate, charitable, and business succession planning. Serves clients across 15+ states and publishes a monthly Wealth Journal.
Team overview
Insights
Asset Classes
Client Personas
Custodian
Investment Themes
Investment Vehicles
Platform
Services
Owner & Executives
NEIL WALKER GOODSON
Advisor, Chief Compliance Officer, PRINCIPAL
- CRD
- #6762893
- Ownership
- 50% but less than 75%
DAVID NORTON GOODSON
ADVISOR, Owner, PRINCIPAL
- CRD
- #1186819
- Ownership
- 25% but less than 50%
Legacy signal
Zenith insight bridge
- CRD
- #73151
- Ownership
- 15.9%
Showing 2 of 3 owners & executives
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Connor Andrew Cox
Director
- CRD
- #7906368
JAMES NICHOLAS PROFFITT JR
Founder, Principal
- CRD
- #4342210
Vector alpha
Unison radial harbor
- CRD
- #89766
Showing 2 of 6 contacts
Unlock allAssets Under Management
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $779,202,839 | $835,158 |
| Non-Discretionary | $18,522,096 | $487,424 |
| Total | $797,724,935 | $821,550 |
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Separately Managed Accounts
Total SMA Asset: $797,724,935
| Asset class | Assets | Assets % |
|---|---|---|
| Public Funds | $525,104,437 | 14.2% |
| Equity - Exchange | $1,035,417,199 | 28.0% |
| Municipal Bonds | $218,177,196 | 5.9% |
| U.S. Government/Agency | $573,177,378 | 15.5% |
| Cash | $902,292,131 | 24.4% |
| Corporate - Investment Grade | $443,750,228 | 12.0% |
| Total | $3,697,918,569 | 100.0% |
13F Holdings | Q2 2026
| Issuer | Class | Cusip | Ticker | % | Value |
|---|---|---|---|---|---|
| LEGACY MERIDIAN FUSION | RIDGE TIMBER | FDET6WY2J | MHFP | 9.11% | $48,904,048 |
| ELEMENT ATLAS | FUSION ATLAS | MZJ3TNIJ5 | GTPTX | 1.26% | $74,646,483 |
| FOUNDATION PRIME | TIMBER DELTA | FN4O1U4WJ | HSIF | 0.66% | $108,756,158 |
| VERTEX VECTOR OPTIMA | RIDGE FRONTIER | R1W997YQF | PJKL | 12.28% | $54,529,311 |
| HORIZON CAPITAL | PIONEER ZENITH | CNUP4ASTK | WWA | 10.94% | $57,479,945 |
| OAK CAPITAL OPTIMA | VECTOR MERIDIAN | 231I1SIIX | LSXZ | 4.12% | $115,243,208 |
| MOMENTUM MATRIX | QUANTUM FOUNDATION | 9EFW7JANL | MOCM | 11.13% | $63,873,003 |
| SUMMIT VALUE ALPHA | UNISON PRIME | JJE232PZ0 | ISQ | 1.85% | $81,601,728 |