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Alpha Planning AND Financial Services, Inc.

Alpha Planning AND Financial Services, Inc.. CRD 130842

Alpha Planning AND Financial Services, Inc. logo

CRD: 130842

Alpha Planning AND Financial Services, Inc.

Solon, OH, 44139
4405190300
$112.8M Total AUM
$112.8M Disc. AUM
-- 3Y CAGR
5 Employees
222 ADV. Clients
22 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail and Institutional
Platforms
Eagle
Established Date
04-01-2004
Office Locations
1

Office Locations

31005 Bainbridge Road Suite 6 Solon OH

About Alpha Planning AND Financial Services, Inc.

Alpha Planning and Financial Services, Inc. is a registered investment adviser providing financial planning and wealth management for individuals and entrepreneurs, with an emphasis on retirement planning, income strategy, and managing sequence-of-returns risk. The firm conducts deep-dive reviews of risk profile, asset allocation, and tax considerations, and primarily implements portfolios using ETFs and public funds, custodied at Schwab.

Team overview

-- AVG AGE
$56.4M AVG AUM / ADVISOR
$507.9K AVG AUM / CLIENT
5.2 yrs AVG TENURE
5 Employees
2 Advisory Reps
2 RIA Reps
22yrs Firm Age

Insights

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Asset Classes

Eagle capital Pathway Horizon Catalyst radial Vector Pathway harbor

Client Personas

Matrix insight

Custodian

Value meridian Bridge insight Ridge

Investment Themes

Prime Vital optima Frontier Quantum peak

Investment Vehicles

Glacier

Platform

Insight harbor

Services

Vector Summit unison Oak Pioneer north Vector ridge Delta Wave Delta Prime matrix Crest glacier

Technology

Matrix

Owner & Executives

Aaron Royce Simpson

Aaron Royce Simpson

Chief Compliance Officer, Investment Advisor, President

CRD
#6950543
Ownership
75% or more
(485) 226-7322
fusion.beacon@vectorcapital.com
in linkedin.com/in/ember-bridge

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Contacts

J

JOHN TAYLOR GOODSON

Associate Financial Advisor

CRD
#6248346
(824) 265-8773
horizon.beacon@valuecapital.com
in linkedin.com/in/capital-capital

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
12-15-2025
03-10-2026
Category Assets AVG. Account size
Discretionary $112,753,128 $195,075
Non-Discretionary $0 --
Total $112,753,128 $195,075

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Separately Managed Accounts

Total SMA Asset: $112,753,128

$112.8M Total SMA
Public Funds:
40.0%
Equity - Exchange:
18.5%
Cash:
11.0%
Corporate - Investment Grade:
30.5%
Asset class Assets Assets %
Public Funds $2,294,776,083 40.0%
Equity - Exchange $1,061,333,938 18.5%
Cash $631,063,423 11.0%
Corporate - Investment Grade $1,749,766,764 30.5%
Total $5,736,940,208 100.0%

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