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B.b. Graham & Company, Inc.

B.b. Graham & Company, Inc.. CRD 41533

B.b. Graham & Company, Inc. logo

CRD: 41533

B.b. Graham & Company, Inc.

$321.7M Total AUM
$176.6M Disc. AUM
0.0% 3Y CAGR
32 Employees
427 ADV. Clients
29 yrs Firm Age

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Firm Details

Custodian
RBC
Clients
Retail
Established Date
05-01-1997
Office Locations
28

Office Locations

111 E. Fourth St. Suite 100 Alton IL
1700 NEW ERA Road Carbondale IL
1700 W. Katella Ave. Orange CA

About B.b. Graham & Company, Inc.

B.B. Graham & Co., Inc. is a broker/dealer and investment advisory firm focused on supporting independent financial advisors. The platform offers multiple affiliation models including commission, fee-based advisory, and hybrid arrangements, plus insurance and securities capabilities. Investment activity skews heavily to ETFs, and the firm lists RBC as a custodian.

Reported data analysis

What the numbers show

Between November 13, 2025 and March 23, 2026, reported AUM increased 64.0%, from $196.1M to $321.7M.

Across 5 reported observations, AUM decreased 0.1% between July 6, 2022 and March 23, 2026, from $322.0M to $321.7M.

Of the latest reported AUM, 54.9% is discretionary and 45.1% is non-discretionary.

The firm reports 32 advisory representatives and 427 clients, or 13.3 clients per representative. That equates to $753.3K in reported AUM per client.

The profile lists 28 reported office locations and 29 years in operation. The source data was last updated on March 23, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

48 AVG AGE
$10.1M AVG AUM / ADVISOR
$753.3K AVG AUM / CLIENT
8.2 yrs AVG TENURE
32 Employees
32 Advisory Reps
28 RIA Reps
29yrs Firm Age

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Available data coverage

  • Asset Classes
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Services
  • Technology

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Owner & Executives

BRUCE EDWIN GRAHAM

BRUCE EDWIN GRAHAM

Chief Executive Officer, Chief Financial Officer, Finop, President

CRD
#2563258
Ownership
75% or more
J

JOHN WAYNE BETTFREUND JR

Chief Compliance Officer

CRD
#1448436
Ownership
Less than 5%

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Contacts

DAVID FERRIS ABOUD

DAVID FERRIS ABOUD

Broker, Chief Financial Officer, DIRECTOR, EXECUTIVE VICE PRESIDENT

CRD
#1545223
S

SHARON KAYE ADAMS

--

CRD
#1180907

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
07-06-2022
08-07-2023
12-18-2024
11-13-2025
03-23-2026
Category Assets AVG. Account size
Discretionary $176,584,090 $764,433
Non-Discretionary $145,066,282 $740,134
Total $321,650,372 $753,280

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Separately Managed Accounts

SMA allocation detail is available

B.b. Graham & Company, Inc. has reported separately managed account data across 4 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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