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BCR Wealth Strategies

BCR Wealth Strategies. CRD 119670

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CRD: 119670

BCR Wealth Strategies

$528.1M Total AUM
$528.1M Disc. AUM
13.9% 3Y CAGR
11 Employees
362 ADV. Clients
24 yrs Firm Age

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Firm Details

Custodian
Pershing ยท Vanguard
Clients
Retail and Institutional
Established Date
03-21-2002
Office Locations
2

Office Locations

1952 Urban Center Parkway Vestavia AL
22 Lenox Avenue Clifton NJ

About BCR Wealth Strategies

BCR Wealth Strategies is a fee-only fiduciary wealth manager near Birmingham, AL providing highly customized financial planning and investment management. The team includes CFP(R) professionals and CPAs and emphasizes proactive, year-round coordination of investments, tax strategy, and estate/insurance decisions to improve after-tax outcomes. Serves business leaders, healthcare professionals, affluent families, and clients in transition. Custody includes Pershing.

Reported data analysis

What the numbers show

Between July 25, 2025 and January 22, 2026, reported AUM increased 30.6%, from $404.5M to $528.1M.

Across 5 reported observations, AUM increased 49.4% between December 7, 2022 and January 22, 2026, from $353.5M to $528.1M.

Of the latest reported AUM, 100.0% is discretionary and 0.0% is non-discretionary.

The firm reports 7 advisory representatives and 362 clients, or 51.7 clients per representative. That equates to $1.5M in reported AUM per client.

The profile lists 2 reported office locations and 24 years in operation. The source data was last updated on January 22, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

60 AVG AGE
$75.4M AVG AUM / ADVISOR
$1.5M AVG AUM / CLIENT
10.1 yrs AVG TENURE
11 Employees
7 Advisory Reps
7 RIA Reps
24yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • CRM
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

MARSHALL PETER RATHMELL

MARSHALL PETER RATHMELL

Financial Planner, Managing Member

CRD
#5657799
Ownership
75% or more
L

Lindsay Walker Birchfield

Analyst, Chief Compliance Officer

CRD
#6808602
Ownership
Less than 5%

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Contacts

S

Spencer Earl Lawson

Analyst

CRD
#7744920
HAROLD SASNOWITZ

HAROLD SASNOWITZ

Financial Planner

CRD
#5313969

Showing 2 of 7 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
12-07-2022
05-19-2023
04-29-2024
07-25-2025
01-22-2026
Category Assets AVG. Account size
Discretionary $528,142,142 $433,259
Non-Discretionary $0 --
Total $528,142,142 $433,259

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Separately Managed Accounts

SMA allocation detail is available

BCR Wealth Strategies has reported separately managed account data across 3 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q2 2026

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BCR Wealth Strategies's 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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