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Bias Investors

Bias Investors. CRD 120715

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CRD: 120715

Bias Investors

Hamilton, 0HM12
(441) 292-4292
$270.6M Total AUM
$153.7M Disc. AUM
6.1% 3Y CAGR
6 Employees
212 ADV. Clients
34 yrs Firm Age

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Firm Details

Custodian
Apex · Charles Schwab & Company · Comerica Bank · Morgan Stanley
Clients
Retail and Institutional
Established Date
04-01-1992
Office Locations
1

Office Locations

Wessex House, 4TH FLR 45 Reid Street Hamilton --

About Bias Investors

BIAS Investors is a Hamilton-based investment advisor serving retail and institutional clients with investment planning, portfolio construction, and ongoing asset management. The firm starts with a risk profile analysis and builds asset-allocation, risk-managed portfolios using ETFs, fixed income, and other securities. Known for multigenerational relationships (some clients 30+ years) and offers both advisor-led WealthBuilder accounts and a self-directed Freedom Trading platform ($4.95/trade).

Reported data analysis

What the numbers show

Between September 17, 2024 and September 29, 2025, reported AUM increased 15.1%, from $223.7M to $257.4M.

Across 5 reported observations, AUM decreased 2.4% between September 29, 2021 and September 29, 2025, from $263.8M to $257.4M.

Of the latest reported AUM, 58.9% is discretionary and 41.1% is non-discretionary.

The firm reports 6 advisory representatives and 212 clients, or 35.3 clients per representative. That equates to $1.3M in reported AUM per client.

The profile lists 1 reported office location and 34 years in operation. The source data was last updated on October 2, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

-- AVG AGE
$45.1M AVG AUM / ADVISOR
$1.3M AVG AUM / CLIENT
16.7 yrs AVG TENURE
6 Employees
6 Advisory Reps
0 RIA Reps
34yrs Firm Age

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Available data coverage

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Owner & Executives

R

ROBERT REESE PIRES

Chief Compliance Officer, Chief Executive Officer, Relationship Manager

CRD
--
Ownership
75% or more
D

DOYLE AINSWORTH DALLY

DIRECTOR

CRD
--
Ownership
Less than 5%

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Contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
09-29-2021
09-29-2022
09-29-2023
09-17-2024
09-29-2025
Category Assets AVG. Account size
Discretionary $153,673,243 $2,708,693
Non-Discretionary $116,958,505 $724,207
Total $270,631,748 $1,274,361

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Separately Managed Accounts

SMA allocation detail is available

Bias Investors has reported separately managed account data across 6 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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