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Brooklyn FI, LLC

Brooklyn FI, LLC. CRD 292115

Brooklyn FI, LLC logo

CRD: 292115

Brooklyn FI, LLC

$563.1M Total AUM
$563.1M Disc. AUM
51.4% 3Y CAGR
10 Employees
449 ADV. Clients
6 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail
Established Date
05-05-2020
Office Locations
14

Office Locations

109 S 5TH ST Brooklyn NY
33 Nassau AVE Brooklyn NY
-- Atlanta GA

About Brooklyn FI, LLC

Brooklyn Fi (BKFi) is a wealth management firm serving professionals with complex equity compensation, tax, and planning needs, including startup employees and pre-liquidity executives. The team integrates CFP-led planning, tax prep/forecasting, and investment management with guidance on options/RSUs and employee stock trading. Services scale through multi-generational wealth, backed by CFPs, CPAs, and ECAs and a client dashboard with 24/7 access.

Reported data analysis

What the numbers show

Between June 17, 2025 and June 23, 2026, reported AUM increased 64.9%, from $341.5M to $563.1M.

Across 5 reported observations, AUM increased 341.6% between November 18, 2022 and June 23, 2026, from $127.5M to $563.1M.

Of the latest reported AUM, 100.0% is discretionary and 0.0% is non-discretionary.

The firm reports 10 advisory representatives and 449 clients, or 44.9 clients per representative. That equates to $1.3M in reported AUM per client.

The profile lists 14 reported office locations and 6 years in operation. The source data was last updated on September 3, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

32 AVG AGE
$56.3M AVG AUM / ADVISOR
$1.3M AVG AUM / CLIENT
2.6 yrs AVG TENURE
10 Employees
10 Advisory Reps
10 RIA Reps
6yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • CRM
  • Custodian
  • Industry Interests
  • Investment Themes
  • Investment Vehicles
  • Services
  • Technology

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Owner & Executives

Ally Ayers

Ally Ayers

Chief Executive Officer, Co-founder

CRD
#7192030
Ownership
Less than 5%
Shane Paul Mason

Shane Paul Mason

Certified Financial Planner, Co-founder

CRD
#6906036
Ownership
Less than 5%

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Contacts

Anna Ngo Bhai

Anna Ngo Bhai

--

CRD
#7086870
J

Janae' Andril Bridges

--

CRD
#7779285

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-18-2022
12-05-2023
12-19-2024
06-17-2025
06-23-2026
Category Assets AVG. Account size
Discretionary $563,098,081 $1,509,646
Non-Discretionary $0 --
Total $563,098,081 $1,509,646

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Separately Managed Accounts

SMA allocation detail is available

Brooklyn FI, LLC has reported separately managed account data across 4 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q2 2026

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Brooklyn FI, LLC's 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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