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CRA Financial Services, L.l.c.

CRA Financial Services, L.l.c.. CRD 124004

CRA Financial Services, L.l.c. logo

CRD: 124004

CRA Financial Services, L.l.c.

$1.7B Total AUM
$1.5B Disc. AUM
20.0% 3Y CAGR
14 Employees
1,433 ADV. Clients
23 yrs Firm Age

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Firm Details

Custodian
Broadridge · Charles Schwab & Company · Fidelity/NFS
Clients
Retail and Institutional
Established Date
08-18-2003
Office Locations
1

Office Locations

332 Tilton Road Northfield NJ

About CRA Financial Services, L.l.c.

CRA Financial Services is a fiduciary wealth management and financial planning firm founded in 2000, serving individuals and families including business owners, professionals, athletes, and retirees. The team builds customized portfolios and integrated plans that incorporate employer plans, concentrated stock, real estate, annuities, and insurance, with a focus on retirement readiness, estate and charitable planning. Staff hold CFP, CFA, and CPA credentials.

Reported data analysis

What the numbers show

Between March 26, 2025 and May 15, 2026, reported AUM increased 16.7%, from $1.5B to $1.7B.

Across 5 reported observations, AUM increased 52.8% between September 6, 2022 and May 15, 2026, from $1.1B to $1.7B.

Of the latest reported AUM, 89.7% is discretionary and 10.3% is non-discretionary.

The firm reports 11 advisory representatives and 1,433 clients, or 130.3 clients per representative. That equates to $1.2M in reported AUM per client.

The profile lists 1 reported office location and 23 years in operation. The source data was last updated on May 15, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

48 AVG AGE
$153.9M AVG AUM / ADVISOR
$1.2M AVG AUM / CLIENT
10.5 yrs AVG TENURE
14 Employees
11 Advisory Reps
11 RIA Reps
23yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • Custodian
  • Industry Interests
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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The full CRA Financial Services, L.l.c. record includes the detailed values behind these data categories, along with filters and export-ready prospecting fields.

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Owner & Executives

MATTHEW JOHN REYNOLDS

MATTHEW JOHN REYNOLDS

Investment Advisor, Managing Member

CRD
#3153455
Ownership
25% but less than 50%
T

THOMAS EDWARD REYNOLDS

Investment Advisor, Managing Member

CRD
#3152986
Ownership
25% but less than 50%

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Contacts

J

JENNIFER MARIE COLON

Operations Manager

CRD
#4491182
JEFFREY WILBUR HILLIARD

JEFFREY WILBUR HILLIARD

Financial Planner

CRD
#5079266

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
09-06-2022
03-28-2023
04-01-2024
03-26-2025
05-15-2026
Category Assets AVG. Account size
Discretionary $1,519,482,721 $428,748
Non-Discretionary $173,885,296 $357,789
Total $1,693,368,017 $420,191

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Separately Managed Accounts

SMA allocation detail is available

CRA Financial Services, L.l.c. has reported separately managed account data across 8 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q2 2026

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CRA Financial Services, L.l.c.'s 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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