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Crossroads Planning

Crossroads Planning. CRD 277127

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CRD: 277127

Crossroads Planning

$63.1M Total AUM
$63.1M Disc. AUM
-- 3Y CAGR
4 Employees
139 ADV. Clients
11 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company ยท Wells Fargo
Clients
Retail
Established Date
09-03-2015
Office Locations
1

Office Locations

765 THE City Dr. S, Suite 390 Orange CA

About Crossroads Planning

Crossroads Planning is an Orange, CA RIA providing tax-first financial planning and investment management for busy professionals and entrepreneurs, including growing families. The team helps clients reduce tax liabilities, coordinate insurance/college/retirement strategies, and build diversified, risk-aligned portfolios (ETF-heavy in managed accounts). Meetings can be virtual, with a secure client portal and client dashboard for consolidated views and document sharing.

Reported data analysis

What the numbers show

Of the latest reported AUM, 100.0% is discretionary and 0.0% is non-discretionary.

The firm reports 2 advisory representatives and 139 clients, or 69.5 clients per representative. That equates to $453.7K in reported AUM per client.

The profile lists 1 reported office location and 11 years in operation. The source data was last updated on April 27, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

34 AVG AGE
$31.5M AVG AUM / ADVISOR
$453.7K AVG AUM / CLIENT
7.9 yrs AVG TENURE
4 Employees
2 Advisory Reps
2 RIA Reps
11yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Services
  • Technology

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Owner & Executives

TONY TINKA CHAN

TONY TINKA CHAN

Chief Compliance Officer, Financial Advisor, General Partner, Managing Member, PRINCIPAL

CRD
#6536170
Ownership
75% or more
GARRETT GUNNAR JONES

GARRETT GUNNAR JONES

Financial Advisor, General Partner, WEALTH PLANNER

CRD
#6386197
Ownership
10% but less than 25%

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Contacts

No contact records available.

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary

No AUM history available

Category Assets AVG. Account size
Discretionary $63,065,351 --
Non-Discretionary $0 --
Total $63,065,351 --

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Separately Managed Accounts

SMA allocation detail is available

Crossroads Planning has reported separately managed account data across 4 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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