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Fifr

Fifr. CRD 328620

Fifr logo

CRD: 328620

Fifr

Nashville, TN
8186054900
$68.0M Total AUM
$68.0M Disc. AUM
-- 3Y CAGR
1 Employees
214 ADV. Clients
2 yrs Firm Age

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Firm Details

Custodian
Altruist
Clients
Retail
Platforms
Ember
Established Date
11-27-2023
Office Locations
1

Office Locations

-- Nashville TN

About Fifr

Fifr is an SEC-registered RIA offering flat-fee financial planning and ongoing investment management for tech professionals, entrepreneurs, and other high-earning households. The platform pairs automated money moves with on-demand access to human experts, coordinating investing and tax planning under one roof. With member permission, it monitors finances and automates actions to keep clients optimally invested and lower taxes, with <30-minute average response time and 95% retention reported.

Team overview

-- AVG AGE
$68.0M AVG AUM / ADVISOR
$317.8K AVG AUM / CLIENT
2.4 yrs AVG TENURE
1 Employees
1 Advisory Reps
1 RIA Reps
2yrs Firm Age

Insights

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Asset Classes

Zenith Optima ridge Signal Ridge zenith Momentum

Client Personas

Optima momentum

CRM

Atlas

Custodian

Focus beacon Horizon Value

Investment Themes

Insight Summit

Investment Vehicles

Glacier

Services

Horizon catalyst Frontier Delta Peak vital North Oak summit

Technology

North ridge

Owner & Executives

D

DANIEL A ALFI

Chief Compliance Officer, Chief Executive Officer, President, Secretary, TREASURER

CRD
#6354062
Ownership
75% or more
(707) 252-3082
wave.legacy@bridgecapital.com
in linkedin.com/in/harbor-foundation

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Contacts

Brendan Danesh McNamara

Brendan Danesh McNamara

--

CRD
#7817408
(642) 352-6495
summit.value@peakcapital.com
in linkedin.com/in/matrix-catalyst

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-04-2025
03-30-2026
Category Assets AVG. Account size
Discretionary $68,013,090 $50,946
Non-Discretionary $0 --
Total $68,013,090 $50,946

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Separately Managed Accounts

Total SMA Asset: $68,013,090

$68.0M Total SMA
Public Funds:
45.7%
Cash:
39.6%
Equity - Exchange:
14.7%
Asset class Assets Assets %
Public Funds $1,830,778,967 45.7%
Cash $1,586,408,033 39.6%
Equity - Exchange $588,893,891 14.7%
Total $4,006,080,891 100.0%

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