AdvizorPro
Financial Focus LLC

Financial Focus LLC. CRD 282177

F

CRD: 282177

Financial Focus LLC

$800.0M Total AUM
$800.0M Disc. AUM
-- 3Y CAGR
8 Employees
594 ADV. Clients
10 yrs Firm Age

This is a profile preview from the AdvizorPro Platform.

Request a Free Trial

Firm Details

Custodian
Assetmark ยท Charles Schwab & Company
Clients
Retail and Institutional
Platforms
--
Established Date
01-13-2016
Office Locations
2

Office Locations

1917 Palomar Oaks WAY Suite 130 Carlsbad CA
1925 Palomar Oaks WAY #107 Carlsbad CA

About Financial Focus LLC

Financial Focus is an independent advisory firm providing personal financial planning, portfolio optimization, retirement planning, and business financial planning. Its goal-based process emphasizes turning client goals into strategic plans, then implementing and following up. Work often includes tax-aware planning for selling appreciated assets and retirement savings. Portfolios may use ETFs, mutual funds, and fixed income; custody includes Schwab.

Team overview

41 AVG AGE
$160.0M AVG AUM / ADVISOR
$1.3M AVG AUM / CLIENT
6.4 yrs AVG TENURE
8 Employees
5 Advisory Reps
5 RIA Reps
10yrs Firm Age

Insights

Available
Available
Available
Available
Available
Available
Available
Available

Asset Classes

Available

Client Personas

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Owner & Executives

BARBARA JESSUP WILLIAMS

BARBARA JESSUP WILLIAMS

Chief Compliance Officer, Registered Representative

CRD
#1050277
Ownership
25% but less than 50%
Available
Available
Available

Showing 1 of 1 owners & executives

Unlock all

Contacts

J

JERRIE KAY CARLI

--

CRD
#2504055
Available
Available
Available
BILLIE CARL COOK

BILLIE CARL COOK

Registered Representative

CRD
#6016363
Available
Available
Available

Showing 2 of 5 contacts

Unlock all

Assets Under Management

Total AUM
Discretionary
Non-Discretionary
01-21-2022
10-31-2023
12-09-2024
08-25-2025
01-29-2026
Category Assets AVG. Account size
Discretionary $800,000,000 $611,621
Non-Discretionary $0 --
Total $800,000,000 $611,621

Want deeper insight
into 45,000+ RIAs?

What you're seeing here is just the starting point.

Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Equity - Exchange:
Available
Municipal Bonds:
Available
Cash:
Available
Corporate - Investment Grade:
Available
U.S. Government/Agency:
Available
Asset class Assets Assets %
Public Funds Available Available
Equity - Exchange Available Available
Municipal Bonds Available Available
Cash Available Available
Corporate - Investment Grade Available Available
U.S. Government/Agency Available Available
Total Available Available

Continue browsing

View all advisor firms in California

Start a free trial and
prospect smarter