CRD: 299218
Fire Capital Management, LLC
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- Custodian
- Charles Schwab & Company · Empower · TD Ameritrade
- Clients
- Retail and Institutional
- Platforms
- Available in AdvizorPro
- Established Date
- 12-10-2018
- Office Locations
- 1
Office Locations
About Fire Capital Management, LLC
Fire Capital Management is a San Francisco-based wealth manager focused on family wealth, pairing personalized service with a modern investment approach. The firm targets global opportunities across public and private markets using active and passive, internal and external strategies, with an emphasis on impact and philanthropy. Public profile data indicates ETF-heavy implementation and custody with Schwab.
Reported data analysis
What the numbers show
Between March 24, 2025 and March 11, 2026, reported AUM increased 28.3%, from $495.2M to $635.5M.
Across 4 reported observations, AUM increased 136.2% between June 12, 2023 and March 11, 2026, from $269.0M to $635.5M.
Of the latest reported AUM, 99.9% is discretionary and 0.1% is non-discretionary.
The firm reports 3 advisory representatives and 61 clients, or 20.3 clients per representative. That equates to $10.4M in reported AUM per client.
The profile lists 1 reported office location and 7 years in operation. The source data was last updated on July 14, 2026. Figures reflect reported regulatory data and may not include subsequent changes.
Team overview
Additional firm insights
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Available data coverage
- Asset Classes
- Client Personas
- Custodian
- Investment Themes
- Investment Vehicles
- Platform
- Services
- Technology
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The full Fire Capital Management, LLC record includes the detailed values behind these data categories, along with filters and export-ready prospecting fields.
Owner & Executives
MICHAEL FIRESTONE
Client Advisor, Managing Member
- CRD
- #7030824
- Ownership
- 75% or more
ALYSSA HEATH
Chief Compliance Officer, CHIEF OPERATING OFFICER, Director
- CRD
- --
- Ownership
- Less than 5%
Showing 2 of 2 owners & executives
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Ryan Fujioka
MANAGER RESEARCH ASSOCIATE
- CRD
- #7792747
William James Reynolds
President
- CRD
- #7220439
Showing 2 of 5 contacts
Unlock allAssets Under Management
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $634,637,206 | $2,735,505 |
| Non-Discretionary | $813,477 | $813,477 |
| Total | $635,450,683 | $2,727,256 |
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Separately Managed Accounts
SMA allocation detail is available
Fire Capital Management, LLC has reported separately managed account data across 6 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.
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