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Fire Capital Management, LLC

Fire Capital Management, LLC. CRD 299218

Fire Capital Management, LLC logo

CRD: 299218

Fire Capital Management, LLC

$635.5M Total AUM
$634.6M Disc. AUM
-- 3Y CAGR
5 Employees
61 ADV. Clients
7 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company · Empower · TD Ameritrade
Clients
Retail and Institutional
Established Date
12-10-2018
Office Locations
1

Office Locations

100 Pine ST, Suite 460 SAN Francisco CA

About Fire Capital Management, LLC

Fire Capital Management is a San Francisco-based wealth manager focused on family wealth, pairing personalized service with a modern investment approach. The firm targets global opportunities across public and private markets using active and passive, internal and external strategies, with an emphasis on impact and philanthropy. Public profile data indicates ETF-heavy implementation and custody with Schwab.

Reported data analysis

What the numbers show

Between March 24, 2025 and March 11, 2026, reported AUM increased 28.3%, from $495.2M to $635.5M.

Across 4 reported observations, AUM increased 136.2% between June 12, 2023 and March 11, 2026, from $269.0M to $635.5M.

Of the latest reported AUM, 99.9% is discretionary and 0.1% is non-discretionary.

The firm reports 3 advisory representatives and 61 clients, or 20.3 clients per representative. That equates to $10.4M in reported AUM per client.

The profile lists 1 reported office location and 7 years in operation. The source data was last updated on July 14, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

37 AVG AGE
$211.8M AVG AUM / ADVISOR
$10.4M AVG AUM / CLIENT
5.1 yrs AVG TENURE
5 Employees
3 Advisory Reps
3 RIA Reps
7yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

MICHAEL FIRESTONE

MICHAEL FIRESTONE

Client Advisor, Managing Member

CRD
#7030824
Ownership
75% or more
ALYSSA HEATH

ALYSSA HEATH

Chief Compliance Officer, CHIEF OPERATING OFFICER, Director

CRD
--
Ownership
Less than 5%

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Contacts

Ryan Fujioka

Ryan Fujioka

MANAGER RESEARCH ASSOCIATE

CRD
#7792747
William James Reynolds

William James Reynolds

President

CRD
#7220439

Showing 2 of 5 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
06-12-2023
11-27-2024
03-24-2025
03-11-2026
Category Assets AVG. Account size
Discretionary $634,637,206 $2,735,505
Non-Discretionary $813,477 $813,477
Total $635,450,683 $2,727,256

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Separately Managed Accounts

SMA allocation detail is available

Fire Capital Management, LLC has reported separately managed account data across 6 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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