$903.0M Total AUM
$902.3M Disc. AUM
-- 3Y CAGR
21 Employees
900 ADV. Clients
13 yrs Firm Age
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Request a Free TrialFirm Details
- Custodian
- Charles Schwab & Company · LPL Financial · Morgan Stanley · Raymond James · SEI
- Clients
- Retail and Institutional
- Platforms
- RidgePeak zenith +more
- Established Date
- 04-22-2013
- Office Locations
- 4
Office Locations
221 E 4TH ST Suite 2850 Cincinnati OH
5865 Ridgeway Center Pkwy, Suite 210 Memphis TN
601 21st Street Suite 300 Vero Beach FL
About Formidable Asset Management, LLC
Formidable Asset Management runs actively managed ETFs focused on differentiated exposures: FORH, a liquid alternatives portfolio combining multiple strategies including tail hedging in a single ETF, and KONG, an active approach to mid- and large-cap equities. The firm serves retail and institutional channels and emphasizes portfolio construction and asset allocation for investors seeking active, risk-managed ETF solutions.
Team overview
51 AVG AGE
$64.5M AVG AUM / ADVISOR
$1.0M AVG AUM / CLIENT
6 yrs AVG TENURE
21 Employees
14 Advisory Reps
14 RIA Reps
13yrs Firm Age
Insights
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Asset Classes
Horizon Optima vital Meridian harbor Ridge legacy Vertex oak Atlas Peak
Client Personas
Pioneer
Custodian
Pioneer Horizon Glacier zenith North Alpha delta Delta
Investment Themes
Harbor Beacon focus North foundation Quantum peak
Investment Vehicles
Legacy harbor Value pathway Legacy Prime
Services
Frontier vertex Glacier Alpha optima Bridge optima Bridge Ridge Ridge Fusion optima
Technology
Wave crest Element delta Prime
Owner & Executives
W
WILLIAM BUSH BROWN III
Chief Executive Officer, Managing Member
- CRD
- #2382615
- Ownership
- 50% but less than 75%
(209) 262-3802
vertex.radial@embercapital.com
in linkedin.com/in/meridian-matrix
J
JASON PHILIP WAINSCOTT
Chief Compliance Officer, Chief Operating Officer, General Counsel
- CRD
- --
- Ownership
- Less than 5%
(946) 695-8552
prime.radial@alphacapital.com
in linkedin.com/in/north-zenith
Showing 2 of 2 owners & executives
Unlock allContacts
A
Andrew Enzo Allwein
--
- CRD
- #7778404
(967) 845-9648
capital.momentum@alphacapital.com
in linkedin.com/in/element-ridge
T
TIMOTHY M BEGLEY
Portfolio Manager
- CRD
- #5462815
(680) 621-8698
ember.optima@radialcapital.com
in linkedin.com/in/meridian-vector
Z
Zenith vector
Delta bridge signal
- CRD
- #13457
(730) 255-3167
pioneer.timber@legacycapital.com
in linkedin.com/in/signal-vector
Showing 2 of 16 contacts
Unlock allAssets Under Management
Total AUM
Discretionary
Non-Discretionary
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $902,305,562 | $412,577 |
| Non-Discretionary | $731,378 | $81,264 |
| Total | $903,036,940 | $411,219 |
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Separately Managed Accounts
Total SMA Asset: $861,421,803
Equity - Exchange:
13.7% Public Funds:
19.1% Cash:
4.1% Private Funds:
11.2% U.S. Government/Agency:
19.2% Corporate - Investment Grade:
15.0% Equity - OTC:
8.4% Municipal Bonds:
9.3% | Asset class | Assets | Assets % |
|---|---|---|
| Equity - Exchange | $1,096,901,440 | 13.7% |
| Public Funds | $1,529,256,752 | 19.1% |
| Cash | $328,269,774 | 4.1% |
| Private Funds | $896,736,944 | 11.2% |
| U.S. Government/Agency | $1,537,263,332 | 19.2% |
| Corporate - Investment Grade | $1,200,986,978 | 15.0% |
| Equity - OTC | $672,552,708 | 8.4% |
| Municipal Bonds | $744,611,927 | 9.3% |
| Total | $8,006,579,855 | 100.0% |
13F Holdings | Q1 2026
| Issuer | Class | Cusip | Ticker | % | Value |
|---|---|---|---|---|---|
| OAK SUMMIT | RADIAL UNISON | AK8VUGAZO | ZUBOP | 8.79% | $22,791,155 |
| QUANTUM NORTH CAPITAL | SUMMIT EMBER | S82AH595Q | YWMEG | 1.87% | $24,831,112 |
| ELEMENT QUANTUM | RADIAL BRIDGE | ZREPGCIH8 | XJGH | 4.84% | $66,432,147 |
| FUSION PIONEER EMBER | TIMBER UNISON | 8CSDXRC6W | BWHDR | 8.02% | $16,856,443 |
| OPTIMA GLACIER PIONEER | HORIZON MATRIX | KOOJSZCEA | ZGEQL | 10.28% | $3,104,058 |
| CREST EMBER | VECTOR PIONEER | VKCLZDIWJ | BMJ | 8.72% | $60,312,662 |
| PATHWAY OPTIMA PEAK | BEACON QUANTUM | LITNT1U3I | TLI | 7.88% | $89,868,115 |
| LEGACY FOUNDATION VERTEX | SIGNAL TIMBER | NQJRPNHL3 | XOL | 9.87% | $39,408,146 |