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Frisco Financial Planning

Frisco Financial Planning. CRD 132585

Frisco Financial Planning logo

CRD: 132585

Frisco Financial Planning

(469) 248-6237
$131.1M Total AUM
$131.1M Disc. AUM
-- 3Y CAGR
1 Employees
51 ADV. Clients
18 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail
Platforms
--
Established Date
01-02-2008
Office Locations
1

Office Locations

-- Frisco TX

About Frisco Financial Planning

Frisco Financial Planning is a fee-only, fiduciary RIA led by CFP® John Gay, delivering fully virtual planning and portfolio guidance for clients nationwide, with a focus on retirees and those within 10 years of retirement. Work spans retirement planning, investments, charitable giving, education funding, benefits, insurance and estate coordination (no tax prep or insurance sales). Custodies at Schwab and primarily implements portfolios with ETFs, including faith-integrated planning for Christian clients.

Team overview

56 AVG AGE
$131.1M AVG AUM / ADVISOR
$2.6M AVG AUM / CLIENT
18.6 yrs AVG TENURE
1 Employees
1 Advisory Reps
1 RIA Reps
18yrs Firm Age

Insights

Available
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Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Services

Available

Owner & Executives

JOHN COLEMAN GAY

JOHN COLEMAN GAY

Certified Financial Planner, Chief Compliance Officer, President

CRD
#2778797
Ownership
75% or more
Available
Available
Available

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Contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
07-25-2024
03-04-2025
01-19-2026
Category Assets AVG. Account size
Discretionary $131,062,915 $590,373
Non-Discretionary $0 --
Total $131,062,915 $590,373

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Equity - Exchange:
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Cash:
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Asset class Assets Assets %
Equity - Exchange Available Available
Cash Available Available
Total Available Available

13F Holdings | Q2 2026

Issuer Class CUSIP Ticker % Value
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