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Gradient Capital Advisors, LLC

Gradient Capital Advisors, LLC. CRD 168912

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CRD: 168912

Gradient Capital Advisors, LLC

$742.2M Total AUM
$648.2M Disc. AUM
11.4% 3Y CAGR
7 Employees
493 ADV. Clients
12 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail and Institutional
Platforms
--
Established Date
01-22-2014
Office Locations
1

Office Locations

2125 Poinsettia Drive SAN Diego CA

About Gradient Capital Advisors, LLC

Gradient Capital Advisors is a San Diego-based RIA serving retail and institutional clients, with planning-led wealth management for entrepreneurs. The firm provides financial and tax planning, estate and insurance planning, and discretionary portfolio construction/asset management, with portfolios commonly implemented using ETFs, index funds and mutual funds. Primary custodian: Charles Schwab.

Reported data analysis

What the numbers show

Between July 31, 2025 and February 26, 2026, reported AUM increased 16.4%, from $637.5M to $742.2M.

Across 5 reported observations, AUM increased 44.8% between September 14, 2022 and February 26, 2026, from $512.7M to $742.2M.

Of the latest reported AUM, 87.3% is discretionary and 12.7% is non-discretionary.

The firm reports 5 advisory representatives and 493 clients, or 98.6 clients per representative. That equates to $1.5M in reported AUM per client.

The profile lists 1 reported office location and 12 years in operation. The source data was last updated on February 26, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

43 AVG AGE
$148.4M AVG AUM / ADVISOR
$1.5M AVG AUM / CLIENT
11 yrs AVG TENURE
7 Employees
5 Advisory Reps
5 RIA Reps
12yrs Firm Age

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Available data coverage

  • Asset Classes
  • Investment Themes
  • Investment Vehicles
  • Services

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Owner & Executives

RODNEY ALLEN SIMMS

RODNEY ALLEN SIMMS

Advisor, SENIOR PARTNER

CRD
#1854316
Ownership
50% but less than 75%
E

ERIC EUGENE SIMMS

Advisor, SENIOR PARTNER

CRD
#2575354
Ownership
25% but less than 50%

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Contacts

T

TREVOR SHAW

Wealth Advisor

CRD
#6373428
ERIC HANS YEAGER

ERIC HANS YEAGER

Wealth Management Advisor

CRD
#4137867

Showing 2 of 5 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
09-14-2022
10-13-2023
02-16-2024
07-31-2025
02-26-2026
Category Assets AVG. Account size
Discretionary $648,170,582 $471,397
Non-Discretionary $94,034,139 $543,550
Total $742,204,721 $479,460

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Separately Managed Accounts

SMA allocation detail is available

Gradient Capital Advisors, LLC has reported separately managed account data across 5 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q2 2026

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Gradient Capital Advisors, LLC's 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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