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Guide Financial Planning

Guide Financial Planning. CRD 170734

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CRD: 170734

Guide Financial Planning

$69.9M Total AUM
$69.9M Disc. AUM
-- 3Y CAGR
6 Employees
171 ADV. Clients
12 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail
Established Date
06-03-2014
Office Locations
3

Office Locations

3600 Lexington AVE N STE 204 Shoreview MN
-- Cumming GA
-- Minneapolis MN

About Guide Financial Planning

Guide Financial Planning is a Christian, fee-only fiduciary firm serving clients in Minneapolis–St. Paul and nationwide virtually. The team provides comprehensive planning—cash flow and debt, retirement, insurance, family/education planning, stewardship and charitable giving—paired with goal-based investment strategy and portfolio construction. Prospects can start with a free introductory call via PreciseFP.

Reported data analysis

What the numbers show

Of the latest reported AUM, 100.0% is discretionary and 0.0% is non-discretionary.

The firm reports 3 advisory representatives and 171 clients, or 57 clients per representative. That equates to $408.5K in reported AUM per client.

The profile lists 3 reported office locations and 12 years in operation. The source data was last updated on February 17, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

34 AVG AGE
$23.3M AVG AUM / ADVISOR
$408.5K AVG AUM / CLIENT
7.8 yrs AVG TENURE
6 Employees
3 Advisory Reps
3 RIA Reps
12yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • Custodian
  • Industry Interests
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

BENJAMIN LEE WACEK

BENJAMIN LEE WACEK

Chief Compliance Officer, Financial Planner, Managing Member

CRD
#5245247
Ownership
75% or more

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Contacts

Amy Christine Artiga

Amy Christine Artiga

Financial Planner

CRD
#7360807
Calvin Edan Treichler

Calvin Edan Treichler

Financial Planner

CRD
#7353504

Showing 2 of 3 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary

No AUM history available

Category Assets AVG. Account size
Discretionary $69,853,514 --
Non-Discretionary $0 --
Total $69,853,514 --

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Separately Managed Accounts

SMA allocation detail is available

Guide Financial Planning has reported separately managed account data across 4 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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