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Guided Choice Asset Management, Inc.

Guided Choice Asset Management, Inc.. CRD 112674

Guided Choice Asset Management, Inc. logo

CRD: 112674

Guided Choice Asset Management, Inc.

Reno, NV, 89501
8886754532
$8.5B Total AUM
$8.5B Disc. AUM
12.2% 3Y CAGR
22 Employees
85,246 ADV. Clients
27 yrs Firm Age

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Firm Details

Custodian
T. Rowe Price
Clients
Retail and Institutional
Platforms
Delta
Established Date
06-01-1999
Office Locations
1

Office Locations

200 S Virginia Street Suite 310 Reno NV

About Guided Choice Asset Management, Inc.

Guided Choice Asset Management is a Reno-based investment advisor serving retail and institutional clients. The firm provides asset management and financial planning, including portfolio construction, retirement plan support, and insurance/risk management. Investment implementation is primarily through public funds (e.g., mutual funds), with experience spanning more than two decades in business and a stated focus that includes physicians.

Team overview

-- AVG AGE
$1.7B AVG AUM / ADVISOR
$100.3K AVG AUM / CLIENT
13.5 yrs AVG TENURE
22 Employees
5 Advisory Reps
0 RIA Reps
27yrs Firm Age

Insights

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Asset Classes

Glacier

Client Personas

Vital vector

CRM

Matrix

Custodian

Harbor vector

Investment Themes

Peak unison Delta Vector

Investment Vehicles

Insight alpha

Services

Signal vector Matrix prime Crest alpha Vital Glacier delta

Technology

Vector

Owner & Executives

S

SHERRIE ELLEN GRABOT

Chief Executive Officer, Founder

CRD
--
Ownership
Less than 5%
(971) 985-3104
radial.ember@eaglecapital.com
in linkedin.com/in/legacy-bridge
D

DEIRDRE LE'AALOHALANI MYERS

Chief Compliance Officer

CRD
--
Ownership
Less than 5%
(655) 907-6120
atlas.insight@crestcapital.com
in linkedin.com/in/alpha-crest
A

Alpha timber

Quantum zenith focus

CRD
#75767
Ownership
24.6%
(382) 628-3157
ridge.catalyst@ridgecapital.com
in linkedin.com/in/atlas-beacon

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Contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-03-2022
03-28-2023
03-25-2024
03-28-2025
03-27-2026
Category Assets AVG. Account size
Discretionary $8,549,648,397 $100,888
Non-Discretionary $0 --
Total $8,549,648,397 $100,888

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Separately Managed Accounts

Total SMA Asset: $8,549,648,397

$8.5B Total SMA
Public Funds:
100.0%
Asset class Assets Assets %
Public Funds $5,602,130,352 100.0%
Total $5,602,130,352 100.0%

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