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Haddonfield Financial Planning LLC

Haddonfield Financial Planning LLC. CRD 298177

Haddonfield Financial Planning LLC logo

CRD: 298177

Haddonfield Financial Planning LLC

$134.8M Total AUM
$124.7M Disc. AUM
-- 3Y CAGR
3 Employees
212 ADV. Clients
7 yrs Firm Age

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Firm Details

Custodian
Fidelity/NFS
Clients
Retail and Institutional
Platforms
Available
Established Date
09-27-2018
Office Locations
1

Office Locations

205 N Haddon AVE Haddonfield NJ

About Haddonfield Financial Planning LLC

Haddonfield Financial Planning is a New Jersey RIA providing straightforward financial planning and investment management, building disciplined, long-term portfolios with an emphasis on asset allocation and risk management using public funds such as ETFs and index funds. Led by Adam V. Puff (Accredited Investment Fiduciary), the firm highlights continuity for retirement-minded clients and commits 5% of profits annually to local Haddonfield-area charities.

Team overview

-- AVG AGE
$44.9M AVG AUM / ADVISOR
$636.0K AVG AUM / CLIENT
3.6 yrs AVG TENURE
3 Employees
3 Advisory Reps
3 RIA Reps
7yrs Firm Age

Insights

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Asset Classes

Available

Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Services

Available

Technology

Available

Owner & Executives

ADAM VAN VOORHIS PUFF

ADAM VAN VOORHIS PUFF

Advisor, President

CRD
#4844984
Ownership
75% or more
Available
Available
Available
RACHEL CATHERINE ALLISON

RACHEL CATHERINE ALLISON

Chief Compliance Officer

CRD
#7920297
Ownership
Less than 5%
Available
Available
Available

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Contacts

Darin Reid Brockman

Darin Reid Brockman

--

CRD
#8150927
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
12-05-2025
02-16-2026
Category Assets AVG. Account size
Discretionary $124,696,513 $593,793
Non-Discretionary $10,130,079 $5,065,040
Total $134,826,592 $635,974

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Equity - Exchange:
Available
Private Funds:
Available
Cash:
Available
Asset class Assets Assets %
Public Funds Available Available
Equity - Exchange Available Available
Private Funds Available Available
Cash Available Available
Total Available Available

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