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Hardy Reed, LLC

Hardy Reed, LLC. CRD 141024

Hardy Reed, LLC logo

CRD: 141024

Hardy Reed, LLC

Tupelo, MS, 38804
6628234722
$2.9B Total AUM
$2.9B Disc. AUM
-- 3Y CAGR
18 Employees
406 ADV. Clients
20 yrs Firm Age

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Firm Details

Custodian
ADP · Fidelity/NFS · Jackson National Life
Clients
Retail and Institutional
Platforms
--
Established Date
07-05-2006
Office Locations
3

Office Locations

101 S. Front Street Tupelo MS
300a Enterprise Drive Oxford MS
-- Madison MS

About Hardy Reed, LLC

Hardy Reed, LLC is a Mississippi-registered RIA providing holistic wealth management and investment advisory services to high-net-worth individuals and families, personal trusts, foundations, and retirement plans (ERISA DB/DC and 403(b)). The firm emphasizes risk-managed, long-term planning, tax and estate considerations, and charitable giving. Hardy Reed is CEFEX-certified for its investment advisory process—an independently assessed fiduciary standard renewed annually.

Team overview

57 AVG AGE
$240.9M AVG AUM / ADVISOR
$7.1M AVG AUM / CLIENT
7.8 yrs AVG TENURE
18 Employees
12 Advisory Reps
12 RIA Reps
20yrs Firm Age

Insights

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Asset Classes

Eagle Optima peak Focus summit

Investment Themes

Eagle prime Vital

Investment Vehicles

Zenith Alpha fusion

Platform

Summit delta Meridian

Services

Vital Focus capital Eagle Signal Matrix matrix Matrix crest Bridge glacier Delta

Owner & Executives

JOHN CAZORT HARDY

JOHN CAZORT HARDY

President, Principal

CRD
#1063495
Ownership
50% but less than 75%
(648) 537-4098
pioneer.insight@fusioncapital.com
in linkedin.com/in/optima-crest
GEORGE SCOTT REED

GEORGE SCOTT REED

Chief Executive Officer

CRD
#1427225
Ownership
50% but less than 75%
(371) 668-5017
horizon.insight@momentumcapital.com
in linkedin.com/in/glacier-insight
R

Ridge unison

Summit optima

CRD
#67627
Ownership
39.8%
(931) 970-8673
pathway.vital@matrixcapital.com
in linkedin.com/in/beacon-peak

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Contacts

ANITA MARIE GIGLIO

ANITA MARIE GIGLIO

Chief Operating Officer

CRD
#2078497
(755) 234-4719
north.meridian@primecapital.com
in linkedin.com/in/eagle-ridge
Grantham Lee Hill

Grantham Lee Hill

Financial Advisor

CRD
#8209843
(869) 673-4690
north.pioneer@peakcapital.com
in linkedin.com/in/glacier-pioneer
R

Radial glacier

Pathway glacier element

CRD
#99658
(383) 874-6128
focus.harbor@meridiancapital.com
in linkedin.com/in/vector-pathway

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
05-20-2022
10-16-2023
04-19-2024
03-11-2025
04-06-2026
Category Assets AVG. Account size
Discretionary $2,885,081,020 $2,934,976
Non-Discretionary $5,624,930 $401,781
Total $2,890,705,950 $2,899,404

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Separately Managed Accounts

Total SMA Asset: $2,890,705,950

$2.9B Total SMA
Public Funds:
34.4%
Equity - Exchange:
38.2%
Cash:
17.7%
Municipal Bonds:
9.7%
Asset class Assets Assets %
Public Funds $448,027,728 34.4%
Equity - Exchange $497,519,163 38.2%
Cash $230,525,895 17.7%
Municipal Bonds $126,333,401 9.7%
Total $1,302,406,187 100.0%

13F Holdings | Q1 2026

Issuer Class Cusip Ticker % Value
FRONTIER PIONEER SIGNAL OPTIMA VITAL SM613TV6U HVB 6.67% $115,785,682
PRIME INSIGHT VALUE MERIDIAN QKR4IEYL1 ULQGD 6.90% $54,872,717
OPTIMA EAGLE CATALYST PATHWAY GLACIER Q6MSOB9OM MWDGO 4.39% $92,277,447
CAPITAL DELTA PRIME VITAL MERIDIAN PJV628X04 HRJKZ 12.26% $59,707,615
INSIGHT NORTH ZENITH OAK 475ZESWE1 VIX 10.84% $61,430,882
VITAL WAVE ALPHA VERTEX OPTIMA HJYMHSOWF MKX 5.53% $70,907,183
VITAL RADIAL SUMMIT OPTIMA KJBEHZKX9 LKJNK 12.58% $22,610,459
HORIZON OAK OAK VITAL RADIAL A5ASO75VZ HIAPK 5.08% $2,971,663

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