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Harmony Asset Management LLC

Harmony Asset Management LLC. CRD 116069

Harmony Asset Management LLC logo

CRD: 116069

Harmony Asset Management LLC

$462.5M Total AUM
$416.6M Disc. AUM
-- 3Y CAGR
10 Employees
275 ADV. Clients
22 yrs Firm Age

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Firm Details

Custodian
Fidelity/NFS
Clients
Retail and Institutional
Platforms
Available
Established Date
08-22-2003
Office Locations
6

Office Locations

16220 N. Scottsdale Road Suite 300 Scottsdale AZ
300 E. Davis Street #136 Mckinney TX
4600 W. Cypress ST Suite 110 Tampa FL

About Harmony Asset Management LLC

Harmony Asset Management is an SEC-registered, fee-based fiduciary RIA serving high net-worth individuals, businesses, foundations, and active/retired military. The firm provides investment management and financial planning across retirement plans, trusts, and taxable accounts, emphasizing high-touch, real-person communication. Portfolios are ETF-centric, and the firm was recognized by InvestmentNews as a fastest-growing fee-only RIA (2023).

Team overview

46 AVG AGE
$51.4M AVG AUM / ADVISOR
$1.7M AVG AUM / CLIENT
8.1 yrs AVG TENURE
10 Employees
9 Advisory Reps
8 RIA Reps
22yrs Firm Age

Insights

Available
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Asset Classes

Available

Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

ALAN EDWARD ROSENFIELD

ALAN EDWARD ROSENFIELD

Chief Compliance Officer, Managing Director

CRD
#1129174
Ownership
75% or more
Available
Available
Available

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Contacts

MICHAEL SMITH ALOIAN

MICHAEL SMITH ALOIAN

Director

CRD
#7492609
Available
Available
Available
DALE JOSEPH BOETTCHER

DALE JOSEPH BOETTCHER

Director

CRD
#1228871
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
03-01-2022
12-20-2023
03-12-2024
04-17-2025
03-23-2026
Category Assets AVG. Account size
Discretionary $416,603,530 $796,565
Non-Discretionary $45,910,021 $581,140
Total $462,513,551 $768,295

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Equity - Exchange:
Available
Public Funds:
Available
Cash:
Available
Corporate - Investment Grade:
Available
Municipal Bonds:
Available
U.S. Government/Agency:
Available
Asset class Assets Assets %
Equity - Exchange Available Available
Public Funds Available Available
Cash Available Available
Corporate - Investment Grade Available Available
Municipal Bonds Available Available
U.S. Government/Agency Available Available
Total Available Available

13F Holdings | Q2 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
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