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Healthequity Advisors

Healthequity Advisors. CRD 167105

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CRD: 167105

Healthequity Advisors

$2.0B Total AUM
$1.2B Disc. AUM
21.7% 3Y CAGR
8 Employees
178,478 ADV. Clients
13 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company · Equity Trust · Tiaa
Clients
Retail
Platforms
--
Established Date
12-01-2012
Office Locations
1

Office Locations

15 West Scenic Pointe Drive Suite 100 Draper UT

About Healthequity Advisors

HealthEquity Advisors, LLC provides fiduciary mutual fund selection exclusively for HealthEquity, Inc., building active and passive lineups across 11 asset categories for HSA investment options. The firm delivers quarterly mutual fund research and reporting for HSA administrators and account-holders, including platform change/watch lists, proprietary fund grades, and performance/expense analytics. It also offers a fee-based, web automated advisory tool that uses a risk profile to guide asset allocation and diversification.

Reported data analysis

What the numbers show

Between April 28, 2025 and March 25, 2026, reported AUM increased 32.2%, from $1.5B to $2.0B.

Across 5 reported observations, AUM increased 89.4% between December 7, 2022 and March 25, 2026, from $1.1B to $2.0B.

Of the latest reported AUM, 60.5% is discretionary and 39.5% is non-discretionary.

The firm reports 1 advisory representatives and 178,478 clients, or 178,478 clients per representative. That equates to $11.2K in reported AUM per client.

The profile lists 1 reported office location and 13 years in operation. The source data was last updated on March 25, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

61 AVG AGE
$2.0B AVG AUM / ADVISOR
$11.2K AVG AUM / CLIENT
6.4 yrs AVG TENURE
8 Employees
1 Advisory Reps
1 RIA Reps
13yrs Firm Age

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Available data coverage

  • Asset Classes
  • Investment Themes
  • Investment Vehicles
  • Services

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Owner & Executives

JAYSON PARKER ALEXANDER

JAYSON PARKER ALEXANDER

Chief Compliance Officer

CRD
--
Ownership
Less than 5%
C

Cordell McLachlan Eggett

DIRECTOR OF FINANCE, Member Of The Board Of Managers

CRD
--
Ownership
Less than 5%

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Contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
12-07-2022
09-27-2023
04-26-2024
04-28-2025
03-25-2026
Category Assets AVG. Account size
Discretionary $1,207,469,751 $13,038
Non-Discretionary $787,465,215 $9,171
Total $1,994,934,966 $11,178

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Separately Managed Accounts

SMA allocation detail is available

Healthequity Advisors has reported separately managed account data across 1 asset class. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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