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Henssler Financial

Henssler Financial. CRD 104545

Henssler Financial logo

CRD: 104545

Henssler Financial

$3.8B Total AUM
$3.1B Disc. AUM
13.1% 3Y CAGR
88 Employees
1,767 ADV. Clients
36 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail and Institutional
Established Date
08-24-1990
Office Locations
4

Office Locations

1281 Kennestone Circle Suite 100 Marietta GA
2343 Vanderbilt Beach RD Suite #624 Naples FL
3735 Cherokee Street Kennesaw GA

About Henssler Financial

Henssler Financial is a Georgia-based wealth manager serving individuals and business owners with personal and business financial planning. Its integrated team delivers portfolio management alongside tax preparation, estate planning, and wealth-transfer coordination. Public filings indicate client portfolios are heavily ETF-based and custody includes Charles Schwab, supporting both retail and institutional relationships.

Reported data analysis

What the numbers show

Between April 3, 2025 and March 31, 2026, reported AUM increased 12.1%, from $3.4B to $3.8B.

Across 5 reported observations, AUM increased 37.4% between March 31, 2022 and March 31, 2026, from $2.8B to $3.8B.

Of the latest reported AUM, 81.7% is discretionary and 18.3% is non-discretionary.

The firm reports 36 advisory representatives and 1,767 clients, or 49.1 clients per representative. That equates to $2.2M in reported AUM per client.

The profile lists 4 reported office locations and 36 years in operation. The source data was last updated on March 31, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

34 AVG AGE
$106.0M AVG AUM / ADVISOR
$2.2M AVG AUM / CLIENT
9.5 yrs AVG TENURE
88 Employees
36 Advisory Reps
27 RIA Reps
36yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

WILLIAM GEORGE LAKO JR

WILLIAM GEORGE LAKO JR

Certified Financial Planner, President, PRINCIPAL

CRD
#2861508
Ownership
50% but less than 75%
STACY LYNN HAUBENSCHILD

STACY LYNN HAUBENSCHILD

Chief Operating Officer, PRINCIPAL

CRD
--
Ownership
10% but less than 25%

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Contacts

Giuliana Barbagelata

Giuliana Barbagelata

Certified Financial Planner

CRD
#6845659
DONALD JAMES BARKER

DONALD JAMES BARKER

Managing Associate

CRD
#5655693

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
03-31-2022
03-30-2023
03-29-2024
04-03-2025
03-31-2026
Category Assets AVG. Account size
Discretionary $3,115,786,500 $681,046
Non-Discretionary $698,678,361 $852,047
Total $3,814,464,861 $707,037

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Separately Managed Accounts

SMA allocation detail is available

Henssler Financial has reported separately managed account data across 5 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q2 2026

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Henssler Financial's 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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